Research On Credit Risk Control Of CR Tianjin Pharmaceutical Company

The fast-growing Chinese economy is deeply affecting the development of China's pharmaceutical industry.The increasingly fierce competition in the industry has brought enormous challenges and opportunities to the future of enterprises.In the face of the risks brought by credit sales and the bad debts caused by excessive accounts receivable,most enterprises lack effective methods for controlling the credit risk.The funds are under pressure,and the company has a shortage of cash flow.Business is difficult to expand,profits are seriously damaged,and it is even difficult to maintain operations.Therefore,the study of credit risk control has great influence on the sustainable development of enterprises and the healthy development of the entire pharmaceutical circulation industry.The research obj ect of this paper is China Resources Tianjin Pharmaceutical Co.,Ltd.It is a large-scale comprehensive pharmaceutical business entity integrating medical pure sales,community distribution and commercial distribution.It has experienced the transition from private enterprises to central enterprises because of ensuring drugs.The particularity of the supply industry and in order to improve its own competitiveness,the company has a credit risk because of excessive credit sales.The credit risk researched in this paper is mainly divided into three categories,namely the financial risk caused by excessive accounts receivable and the lack of credit.Management risks arising from credit risks and imperfect corporate internal policies.This paper applies the credit sales(credit)management theory,accounts receivable management theory and risk full-course control theory to the in-depth analysis of the current situation of the credit risk control of CR Tianjin Pharmaceutical Co.,Ltd.,It is of great help to the sales risk control of CR Tianjin Pharmaceutical Co.,Ltd.and is important for maintaining the long-term development of the company.It can also provide for peer pharmaceutical distribution enterprises.Certain reference value.