Study Of The Development Of Hot Spring Tourism Industry In Yunxiao County Based On The Extension Of Industrial Chain

The 19 th National Congress of the Communist Party of China clearly pointed out that "the strategy of healthy China".It can be said that the current era is an era of national health preservation.Under this background,hot springs are popular with many tourists because of their unique convalescent attributes.Hot Springs tourism industry is in the ascendant.Yunxiao,as a hot springs resource enrichment area,also ushered in important development opportunities.Although the development of Yunxiao hot spring tourism industry has formed a certain scale,with the people's increasingly widespread need for a better life,people's demand for tourism products is increasingly diversified,Yunxiao hot spring tourism industry is also facing the pressure of transformation,upgrading and innovative development.This paper studies Yunxiao hot spring tourism industry from the perspective of industrial chain,and puts forward innovative development ideas from the perspective of industrial chain extension,hoping to provide theoretical reference for the further development of Yunxiao hot spring tourism industry,and also provide concrete and feasible suggestions in practice.In this paper,literature analysis,field investigation,qualitative and quantitative analysis methods are used for this study.Firstly,through reading and studying a large number of relevant literature,we analyzed and summarized the relevant theories of hot spring tourism industry chain.In this paper,literature analysis,field investigation,qualitative and quantitative analysis methods are used to study.Firstly,through reading and studying a large number of relevant literature,the author analyzed and summarized the relevant theories of hot spring tourism industry chain.Secondly,through on-the-spot investigation of the development status of hot spring tourism management enterprises,visit relevant units and business managers to collect relevant data and information of hot spring tourism industry chain.Thirdly,by analyzing the collected data and evaluating the development conditions of Yunxiao Hot Spring Tourism Industry and the development status of the industry chain,it is concluded that Yunxiao Hot Spring Tourism Industry has great development potential,better development prospects and strong plasticity.Yunxiao Hot Spring Tourism Industry Chain has rich resources,rich cultural heritage,good ecological environment,superior traffic location and position.There are many development advantages,such as strategic advantages,but there are also some problems,such aslack of unified planning,single development mode,lack of deep cultural excavation,poor industrial integration,backward management system,insufficient investment and so on.Next,according to the relevant theory of hot spring industry chain extension path and the actual development of Yunxiao hot spring tourism industry,this paper puts forward the design scheme of innovative development of Yunxiao hot spring tourism products from the horizontal,vertical and compound extension modes of the industrial chain.Finally,aiming at the problems existing in the development of Yunxiao Hot Spring Tourism Industry Chain,this paper puts forward the suggestions of global planning,innovation mode,extension development,combination of culture and increasing investment based on the characteristics and related theories of the Hot Spring Tourism Industry Chain.The value of hot spring tourism industry lies in satisfying the various needs of tourists,and the needs of tourists are constantly changing and upgrading,which requires that hot spring tourism products should also be constantly upgraded and developed.This paper focuses on the perspective of industrial chain extension,which can open up ideas for product innovation of hot spring tourism industry.