Research On Problems And Countermeasures Of Brand Marketing Of Steam Educational Products Of Jiangxi A Company

STEAM education is a new type of personnel training mode which has been rising in recent years.It mainly focuses on the cultivation of AI exploration,innovation,invention and manufacture,3D printing design,graphical programming and so on.As a result of the country's desire for scientific and technological talents,this kind of education has been recognized and valued more and more,thus bringing new business opportunities to the field of scientific and technological education products.In the past few years,a number of companies have emerged,mainly operating STEAM technology and education products.Jiangxi A Company is one of these new generation companies.Its main products of science and technology education include 3D printing software and hardware teaching equipment,special robots for students' competitions,learning robots and components for pioneer education.The main customer groups are families,primary and secondary schools,colleges and universities of higher education and related government administrative departments of education and related training institutions.The company was founded in 2013,is a relatively early start in Jiangxi Province to operate STEAM technology and education products business.STEAM education,as a new form of education,has brought various new business opportunities,and naturally has attracted more and more pioneers.They all want to seize new opportunities and compete for and establish their own territory in this virgin land.Therefore,the development of competition between the strong and the weak has brought fierce competition.Therefore,in the environment of rapid development of information technology and increasingly fierce competition,only by attaching importance to brand shaping,reflecting distinctiveness and demonstrating its intrinsic core value,can we have a firm foothold in the torrent,innovate and expand,can we bring more reliable feelings and experiences to customers,reduce customers' purchase costs and risks,and enhance enterprises' own sales and acquisition of products.Competitiveness in purchasing,bidding and bidding.This paper takes the educational products of Jiangxi A Company,which are weak in brand marketing,as the research object.Through collecting,processing and sorting out the relevant research literature,it analyses the characteristics of STEAM educational products,the realistic environment faced by enterprises and the national policy orientation,and finds out the existing problems on the basis of the investigation of the current situation of brand marketing of A Company,focusing on the core value of brand,brand personality,and so on.The corresponding countermeasures are put forward for brand communication,brand sales and brand management.This study provides some theoretical reference and practical exploration for other science and technology education enterprises like Jiangxi A Company emerging in the new era and new environment.