Research On T Company’s Business Diversification Strategy Optimization

With the steady development of our country’s economy,the scale of social wealth is expanding day by day,and the investment management industry is developing explosively under the increasingly standardized national financial market.Traditional large-scale banks,insurance and other enterprises have landed in the investment management industry by Internet express train,which has brought great competitive pressure to many small and medium-sized investment management enterprises.In order to rapidly expand the scale,various enterprises have adopted one after another.The business diversification development model is used.In the process of diversified development,problems arise due to the limitation of enterprises’ own capabilities.This paper takes T Company,a small and medium-sized investment management enterprise,as the research object,and makes a comprehensive analysis of T Company’s business diversification development and ability by using the strategic analysis tools of diversification strategy theory,refocusing strategy theory and its core competitiveness,factor evaluation matrix and Boston matrix.The research finds that the diversification strategy implemented by T Company since 2016 has enlarged the scale of enterprise operation,but overestimated its own ability.In the process of developing new product development business,it has met with talent and technical bottlenecks.The business will encounter great obstacles in the future.At the same time,the development of new product development business occupies precious human and material resources of enterprises and hinders other companies.The healthy and orderly development of star business and cash cow business.Through quantitative and qualitative evaluation with strategic analysis tools,it is concluded that the future development of the company should continue to choose the diversified development strategy of SO type.This paper optimizes and adjusts the diversified strategic direction of the company by using refocusing theory,and re-establishes a more reasonable development strategic goal for T company from the perspective of Internet financial business,agency business and management.At last,the paper puts forward some worrying strategies and suggestions for the realization of T company’s diversification strategy optimization goal,including the adjustment of enterprise organizational structure,the adjustment of human resources system,vigorously developing star business,enhancing the correlation between star business and Taurus business and its newly developed products,and attaching importance to brandbuilding and risk control.T company is the typical representative of most small and medium-sized investment management enterprises in China.The research results of this paper not only provide practical reference for T company’s diversification strategy optimization,but also provide reference for other small and medium-sized enterprises’ strategy formulation and adjustment in the investment management industry.