| Small and medium enterprises are the driving force of the present socialdevelopment, only small and medium enterprises do well, can our country’s economyget to a high level. With the fierce competition between the small and mediumenterprises in the modern society, how to gain a quick and stable development,expanding the scope of operation has become a hot problem concerned by moresmall and medium-sized entrepreneurs. At present, for many small and mediumenterprises,the diversified management strategy has become one of the strategicchoices to face market challenge and get fast development after they reach somedegree. We can say diversified management strategy has brought growingopportunities for small and medium enterprises, but it is not suitable for all the smalland medium enterprises.In China, the growth environment of small and medium-sized enterprises is badin general, they still do not have conditions to develop diversified economy in a largescale, the small and medium-sized enterprises in Xinjiang which are relativelydeveloped backward are even more so. Under such background, according to thetheory of diversified management strategy， through More in-depth analysis，introducued the our countries’ present stage of Small andmedium-sized enterprises not only have the general diversity of reason but also haveother several kinds of special reason. Combined with the actual situation of small andmedium-sized enterprises in xinjiang, the basic problems of the existing in the smalland medium-sized enterprises diversified development strategy in xinjiang aresummed up. Through anlalyzes the diversified management strategy of ARMANMuslim food industry Group Co., LTD. which have a strong regional nationalcharacteristics,obtained the enlightenment for local small and medium-sizedenterprise diversification strategy provides the typical cases, for small andmedium-sized enterprises in xinjiang will be provide diversification strategy andproposes some countermeasures and Suggestions of support. |
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