Research On The Development Of Railway Second-hand Car Logistics Based On Strategic Cooperation

In recent years,along with China's rapid economic growth and increasing consumption power of its people,the country's automobile industry,as a pillar industry of national economy,has also made rapid development for consecutive years,which promoted social production efficiency and improved people's living standards to a great extent.As an important part of the automobile market,the secondhand cars have played an important role in promoting new car consumption and maintaining the sustainable and rapid development of automobile industry.Meanwhile,from the perspective of the development of international automotive industry,a mature and healthy automobile market needs to be based on a free and prosperous circulation market of secondhand cars.However,compared with the rapid development of China's new car market,the development of secondhand car trading market has been relatively lagging behind.With the increasing vehicle ownership and changes in consumer market demand,China's new car sale has began to slow down,as signs of in-depth adjustment of the auto industry have shown upwith rapid growth of secondhand car sales.Despitethe upward trend of secondhand car trade,it is clear that various factors are hindering the development of China's secondhand car market.Due to the immature market,the secondhand car trading in China has suffered from low mobility for a long time,in that sales mainly take place at the local market with a low logistics demand.With the gradual expansion of the secondhand car market,especially the emergence of such new trading models as the e-commerce platform,off-site transactions of secondhand cars have become more convenient and led to the gradually increasing demand in the secondhand car logistics.The paper analyses the current development of domestic secondhand car trading market,including the growth of transaction volume,characteristics and types of the most popular secondhand cars,the regional distribution and so on.The main restrictive factors in the development of China's secondhand car market are discussed in the paper based on these analyses.The future development trend of China's secondhand car trading market is also analyzed according to the experiences of the development of automobile industry in developed countries and China's relevant policies.By defining secondhand car logistics and its main characteristics,the paper briefly lists the features of the development of secondhand car logistics through comparative analysis of the similarities and differences between secondhand car logistics and commodity car logistics in terms of supply,transportation equipment,information transmission,customer service and other aspects.Discussions also focus on the differences between secondhand car logistics and commodity car logistics,as well as the supply flow of secondhand car logistics based on distribution and mobility rules.Focusing on the characteristics of railway and the development trend of secondhand car logistics market,the paper conducts a SWOT analysis of the development of secondhand car logistics business within railway system.Achievements and operation experiences are listed of railway enterprises developing automobile logistics business.Such enterprises enjoy advantages in areas including business network,professional equipment guarantee,transportation organisation,layout of logistics bases,delivery system that can serve both ends,etc.Nevertheless,the insufficiency of timeliness and differentiated services are listed as disadvantages.The paper pointed out the opportunities and challenges faced by the railway enterprises based on relevant policies and the development trend of automobile industry and secondhand car trading market.Suggestions are put forward about railway enterprises developing secondhand car logistics business based on the analysis of the characteristics of secondhand car logistics market and the SWOT analysis of the development of secondhand car logistics business within railway system.Railway enterprises developing secondhand car logistics is feasible on account of the transportation resources and operational experiences of current railway system earned through commodity automobile logistics.Apart from customer-oriented precision marketing and cooperation with highway logistics enterprises,railway enterprises should also use price leverage and provide comprehensive services to attract and accumulate customers in order to realise large batches of shipment.While carrying out such basic secondhand car logistics services as transportation,warehousing and distribution,it is necessary for railway enterprises to explore and develop value-added services including finance,maintenance and insurance.