Research On The Cooperation Mechanism Of Logistics Service Supply Chain With Mass Customized Mode

At present,in the face of customer demand for personalized logistics services growing trend,many logistics enterprises not only provide large-scale services to customers,but also begin to explore to meet personalized service needs,changing the logistics service model,from large-scale services to large scale customazition logisticsat the same time.Under the environment of mass customization,many logistic enterprises construct logistics service supply chain by alliance and integration in order to meet customer's individual service requirements and realize large-scale service capability.Logistics service supply chain including integrators,single or multiple logistics service providers and the final customers,how to form a win-win cooperation mechanism between these subjects has become an important academic topic.However,logistics service supply chain on the relevant mechanism of cooperation is still in the development stage,both in theory and in practice are to be further explored.Therefore,this thesis tries to divide the research of logistics service supply chain cooperation mechanism into two parts,which includes profit distribution research before cooperation and service product innovation research after cooperation,which are discussed and analyzed separately.First,this thesis analyzed the development of the logistics service supply chain theory,then combed the theoretical achievements of mass customization,revenue sharing contract,service product innovation,summarizes the existing references,points out the shortcomings of its research,Which laied the theoretical foundation for the research of the whole text.After that,this article had carried on three aspects research,respectively is:(1)carried on the large-scale customization service pattern revenue sharing contract design of the logistics service supply chain under the stage which the integrator and the supplier establish the cooperation relation.The thesis designed a revenue sharing contract with the goal of maximizing fair utility of integrators and providers for "one to one" model and "one pair N" model respectively.(2)After the establishment of cooperative relationship,four logistics service integration enterprises from China were selected according to the new product design of logistics service.The multi-case study was used to analyze the case firstly.(3)Based on the conceptual framework of the new product design for logistics service,129 Chinese questionnaires were collected by the Chinese logistics enterprises,and the design frameworks were tested by statistical methods.In addition,the influence of four kinds of control variables on the survey data is analyzed,and some interesting conclusions are found through comparison.Finally,based on the above three modules,this thesis gives the study conclusions and future prospects.