Research On The Operating Efficiency Of China's Life Insurance Companies In Banking Department

Affected by the wave of foreign bank insurance development,China's insurance industry recovered soon,and bank insurance emerged.The initial form was that banks and insurance companies signed an agency agreement,and banks sold insurance products by charging commissions to insurance companies.Later,the cooperation between the two was deeper,and long-term cooperation was carried out through the establishment of strategic alliances.The two interests shared and the risks shared.With the continuous development of the financial mixed operation trend and the introduction of the “Measures for the Pilot Management of Commercial Bank Investment Insurance Company Equity” in 2009,banks and bank-led financial groups try to directly invest or invest in insurance companies.The bancassurance cooperation model emerged.For the banking insurance company,relying on its parent bank's huge customer resources,sufficient capital,and abundant business outlets,the business has developed rapidly,affecting the market competition pattern of China's insurance industry.At present,China's banking insurance companies are mostly life insurance companies,a total of 11 companies,and the bancassurance channel is the main premium capacity channel of life insurance companies.Bank life insurance companies have unique advantages in the bancassurance channel,which will have a certain impact on China's life insurance industry.The impact.This paper takes the bank life insurance company as the research object to explore the operating efficiency of these companies.Due to the small number of life insurance companies in China,the efficiency of these 11 companies reflects the competitiveness of future bank life insurance companies.And sustainable development.This paper focuses on the research on the operational efficiency of bank life insurance companies.Taking the 10 banking departments and 10 non-bank life insurance companies from 2011 to 2017 as samples,the DEA model and the Malmquist model were used to measure the static and dynamic efficiency.The empirical results show that the bank life insurance companies that have just started,the technical efficiency value,the pure technical efficiency value and the scale efficiency value are still lower than the non-bank life insurance companies,and the management level needs to be improved;the one that restricts the technical efficiency of the bank life insurance companies The big factor is the scale of operation,and the overall size of the sample company is increasing.It can still promote the efficiency by expanding the scale.The direct stock participation of banks has a positive impact on the improvement of operating efficiency,and the degree of equity integration between banks and insurance companies is There is a certain correlation between efficiency;the utilization factor of investment factors of bank life insurance companies is higher than that of non-silver systems,and the operating efficiency is at a stage of growth,and the future development potential is large.