Research On Marketing Strategy Of Flour Products In Changchun Market Of G Flour Company

Since the reform and opening up,the country's economy has developed rapidly,people's lives have become more and more abundant,the demand for flour has increased,and the development of the flour industry has ushered in new opportunities.The domestic large and medium-sized flour processing companies have sprung up,and the number has gradually increased.However,the homogenization and vicious competition of flour processing companies have led to fierce competition in the flour market.At the same time,as blood pressure,blood sugar and blood lipids have brought serious health hazards to people,people's health awareness has gradually developed,and they gradually began to focus on the coarse grains closely related to health.The market position of domestic large-scale flour companies,the gradual rise of the grain market and the influx of international flour brands have brought great challenges to the flour companies.This article takes G Flour Company as the research object,and uses literature research method,interview investigation method and case analysis method to analyze the current situation of G Flour Company's flour product marketing work and the company's marketing strategy.G Flour Company has problems in target market selection and product marketing.A detailed analysis and summary of the company's products,prices,marketing channels,promotions and public relations strategies should be based on each target market demand characteristics.The current main market of G Flour Company is limited to Heilongjiang Province.The market layout is narrow and unreasonable.The market target selection and positioning are vague.There is no market expansion to surrounding area and there is no market segment.After analyzing Changchun City as the provincial capital of Jilin Province,not only the economic development level is high,the population is huge,the market demand is large,and Harbin is close to Changchun,the provincial capital,and the transportation is convenient.Therefore,the market should be expanded to Changchun.In the process of analyzing the marketing strategy,the situation of flour demand in the Changchun market and the competition of other flour brands in Changchun were studied.Through the integration and induction of the literature and theoretical knowledge related to marketing strategy,the paper puts forward suggestions for the marketing strategy of G Flour Company: Firstly,it must carry out the optimization and positioning of Changchun target market,establish large and medium-sized food companies and small and small individual industries in Changchun.Secondly,the two target markets of the household,and then the product strategy,price strategy,channel strategy,online and offline promotion strategies and public relations strategies should be subdivided according to the characteristics of each target market demand.In order to ensure the implementation of the marketing strategy of G Flour Company,this paper also proposes relevant implementation guarantees of its target marketing strategy,such as improving the company's marketing concept,improving marketing organization,training marketing personnel,stimulating marketing partners and matching corresponding Marketing costs.The significance of conducting this research is to formulate the marketing strategy of G Flour Company's Changchun market through the analysis of relevant basic theories of marketing.This paved the way for G Flour Company to open the Changchun market and improve the competitiveness of the Changchun market.At the same time,through the research on the marketing strategy of flour,it can provide reference for the formulation of marketing strategies of more similar companies,and provide some help for the flour companies that are caught in the marketing dilemma.