The Research On County Area Real Estate Development Exampled On C&D Group Development JianYang "C&D Yue City"

With the rapid development of new urbanization,the real estate industry of county cities has a great opportunity for development.On the one hand,with the increase of urban population,the demand for housing in county cities has increased sharply.On the other hand,the existing development pattern of county real estate market is conducive to the survival of new real estate enterprises.Countries "much starker choices-and graver consequences-in planning" pointed out:in the deployment of promoting new urbanization process in China "to optimize the supply structure of commercial housing,promote the real estate market supply and demand balance,keep the stable operation of the real estate market,gradually achieve real estate destocking,improve commodity house practical effective demand,development of leisure vacation property,pension service real estate and real estate industry of new commerce",pointed out the direction for the county real estate development.County real estate market at present,there are commercial housing inventory quantity huge,real estate brand effect is not high,the poor quality of real estate development and real estate development enterprise financing difficult problems,thus to explore problems of county real estate development and the research has certain theoretical significance and realistic value.In nanping city,fujian province jianyang district(county-level city)as the study area,with c&d group development jianyang "c&d yue city" project as the main research object,through the literature research,qualitative research and practice methods of investigation and analysis,analyzes the current situation of county real estate development present situation,explored the methods and countermeasures to solve the problem.Through research,the author thinks that county real estate development from reasonable planning and site selection,improve the level of marketing management,adopting the communication and promotion strategy,in order to strengthen the management of after-sales service,and strive to build brand aspects such as improving marketing strategy.Through the research of this paper,I hope that it can provide some help for the development of the property development of c&d group.On the other hand,we hope to provide experience for the development of real estate development in county area.