Research On The Strategic Development Of Jilin Province Communication Investment Group

Jilin Province Communication Investment Group Co.,Ltd was originally established in 1994.In 2006,Jilin Province Communication Investment Group Co.,Ltd was officially approved as the whole province investment and financing platform for railway construction in Jilin Province by Jizheng Letter [2006] 178,and it also performed the function of the investor representative of the provincial government.The Nineteenth National Congress of the CPC opened a new era of socialism with Chinese characteristics.It described the grand blueprint for the great rejuvenation of the Chinese nation,and made strategic arrangements for the development of socialism with Chinese characteristics in the new era.Railway investment and construction has naturally become an important means of “making up for the shortcomings of the people's better life”.Jilin Transportation Investment Group Co.,Ltd.,as the only company engaged in railway investment,construction and management in Jilin Province and the representative of Jilin Province's local property right of joint-venture railways of ministries and provinces,has been strongly supported by the Jilin Provincial Government in terms of financial support and financial subsidies.Studying the development strategy of Jilin Province Communication Investment Group Co.,Ltd is of great practical significance both for promoting the good development of Jilin Transportation Investment Group and for promoting the development of Jilin Transportation Industry.Firstly,the paper makes a concrete analysis of the potential value,environment and research methods of this topic,and lays a theoretical foundation for this paper.The next step is to analyze the development status and existing problems of Jilin Province Communication Investment Group,and the paper puts forward some problems faced by Jilin Province Communication Investment Group and makes appropriate analysis.Secondly,using PEST analysis method,this paper makes a thorough and detailed analysis of the external environment of Jilin Province Communication Investment Group,such as politics,economy,society and technology,and understands that opportunities and challenges coexist in the complex external environment of Jilin Province Communication Investment Group.Then the internal environment of the Jilin Province Communication Investment Group is analyzed.The Jilin Province Communication Investment Group has certain development disadvantage and better development advantage.Based on the above analysis,using SWOT analysis method,this paper comprehensively demonstrates and summarizes the advantages,disadvantages,opportunities and challenges of Jilin Province Communication Investment Group,and explores the breakthrough of its development by comprehensively understanding its own situation.Finally,based on the analysis of the Jilin Province Communication Investment Group in the above,the diversification strategy that suits for enterprises is put forward.In order to implement the development strategy of Jilin Province Communication Investment Group,it is proposed to promote the good operation of the original main business to achieve sustainable development,and form a new pattern of precise development of diversified business,which gradually enhance the overall capability of the company,deepen corporate reform,promote corporate governance and operation,improve management mechanism,strengthen the core driving force for development,improve the governance structure of subsidiaries,and clearly define the relationship between parent and subsidiary companies.In order to ensure the smooth implementation of the development strategy,several safeguard measures are put forward.