Case Study On The Impact Of Performance Of Haier's Acquisition Of General Electric Appliances Company

With the improvement of people's quality of life,the demand of household appliances increases year by year.With the rapid development of home appliance industry,home appliance enterprises are faced with both opportunities and challenges in the market environment.In order to seek the development in the fierce competition,the household appliance enterprise has adopted various ways to enhance its competitiveness.M & A is one of the powerful means to expand the market share and enhance the competitiveness of the enterprise.In recent years,a variety of cases of mergers and acquisitions have emerged,there are successful cases,there are also lessons of failure,the impact of mergers and acquisitions on performance and the impact on the development of the company has attracted more and more attention.This paper takes Qingdao Haier M & A as a case study,applies literature analysis and case analysis,through horizontal and vertical comparative analysis,introduces the specific situation,current situation and characteristics of Haier M & A.This paper expounds the changes of Haier's performance before and after the acquisition of GEA,draws the corresponding conclusions and draws relevant enlightenment and suggestions according to the conclusions.Qingdao Haier is a large-scale home appliance enterprise in China.Haier M & A GEA belongs to overseas M & A in the same industry,and has certain representativeness.Firstly,this paper introduces the research background and significance,research ideas and methods,through literature review to introduce the relevant theory and summarize the previous research results.Secondly,this paper analyzes the case of Haier's merger and acquisition of general appliances,introduces the basic situation of Haier and general appliances,the process and result of M & A,the status quo and characteristics of M & A.Then,the paper analyzes the performance of Haier before and after the acquisition of general appliances,compares the performance before and after the M & A,and compares the performance of Haier with the industry average and other representative enterprises.Thus,the performance of Haier Company such as profitability,solvency,development ability and operation ability changes before and after the merger,which shows the influence of the behavior of M & A on Haier performance.Finally,through the performance evaluation,draw a conclusion,and summarize the experience and inspiration,hoping to provide some help to other enterprises,especially transnational M & A enterprises.The research shows that the overseas M & A of General Appliance has enhanced Haier's profitability and development ability,some of the solvency indicators and operating capacity indicators have decreased,but they are all within the acceptable range.The overall impact of M & A on Haier performance is beneficial to enhance the competitiveness of enterprises and enable Haier to enter overseas markets.This paper analyzes the changes of Haier performance before and after M & A,sums up the causes of its influence,provides experience reference for other enterprises preparing for M & A,cautions them to pay attention to and guard against possible risks,and has certain reference significance for M & A enterprises.