Research On R&D Management Model Of Electrical Appliances Product In Haier Based On PLM

The home appliance industry has been formed from the product designdevelopment, testing and manufacturing operations to after-sales consisting of arelatively complete manufacturing system. With the development of the Internet andplatform of economic thinking, the electrical appliances product has entered the era ofintelligent direction of development, the user of the product demand is higher andhigher, the product function is no longer a single meet the basic needs of users, but tosatisfy the requirement of time and user personalization service.And THE Electricalhome appliances brands abroad have local research and development and productionin China, make electrical appliances product competition more intense, productcompetitiveness gradually reflected in product research and development ofmanagement mode, so the study of product research and development managementmode has very important significance.This article attempts to explore the development of home appliance productresearch and development of manufacturing model management and transformation，based on the process node of the haier electrical appliances product research andmanagement, The research content mainly based on the product whole life cycle ofPLM model, focusing on product planning, research and development and productanalysis of the modular in detail. In terms of research and development model andprocess, in this paper, the research and development management mode based onPLM model developed by the original node type of the whole process of interactiveplatform for research and development management model, combined with the newtechnology of3d printing, big data, application platform such as the Interneteconomy thinking, further illustrate the development process of the innovation points;In terms of product modularity, expounds the development and application ofelectrical appliances product modularity, implementation and improvement of productmodular series layout, modularization design, the manufacture and the dynamic continuous optimization modular supplier funnel mechanism. Finally the author putsforward the subsequent direction of R&D management, which conforms to the actualsituation of enterprises, and to support the strategic positioning of the enterpriseHaier is the world’s white goods industry leader, research and developmentmanagement mode of optimization and innovation, embodied in the network of zerodistance between enterprises and users, and the interaction of the innovation, the userpassive accept products to users to actively participate in the whole process ofexperience, through the research on haier electrical appliances R&D managementpattern, for manufacturing companies, on the product development process has veryimportant reference significance, can make the developed products to meet the needsof users, achieve comprehensive market competitiveness of products.