Research On Network Education Marketing Strategy Of Chang Chun Juli Education Company

Traditional education is the teacher teaching knowledge to the students in the classroom of the school.Now in the age of the Internet,a computer or a mobile phone on the mobile Internet,dozens of students can choose schools and teachers at will,this is "Internet + education." With online teaching becoming a new choice for students to learn,offline education and teaching activities have become a supplement and expansion of online teaching.The integration of omnidirectional and multi-level teaching under the network teaching and the line has become the mainstream development direction of education in this era.In recent years,with the deep integration of the Internet and traditional industries,Internet thinking has subverted the traditional marketing model of various industries and has a variety of marketing strategies.Therefore,the status of network marketing has gradually been valued by enterprises.An important means and an effective method for enterprises to compete in the online market.Compared with traditional marketing,network marketing has the advantages of fast information dissemination,wide range of information dissemination,and a wide range of characteristics of target groups and target customers,which enable enterprises to constantly change their inherent marketing thinking and marketing methods,keeping up with the times.Give full play to the advantages of marketing on the network in order to seek development space and profit opportunities in the online market competition.Under such a background,it is very important to analyze the current situation of network marketing development and market environment of Chang Chun Juli Education Co.,Ltd.,and to integrate the relevant theories of marketing.Through the combination of theory and practice,the network education of Chang Chun Juli Education Company can be The online market continues to develop marketing strategies and make recommendations based on the company's basic situation.This paper takes Changchun July Education Co.,Ltd.as the introduction part of the research object,and studies the research background of this paper,and puts forward the research questions needed in this paper.At the same time,it analyzes the theoretical knowledge and solutions provided by the solution of this research question for the network education of Chang Chun Juli Education Company.Practical significance.This paper introduces the basic situation of Chang Chun Juli Education Co.,Ltd.,including the current development status of the company and the status of marketing the course products on the network,and puts forward the outstanding problems of the company's marketing activities in online teaching.Applying PEST and SWOT analysis methods to analyze the macro environment,micro environment and the status quo of the company's network education,to identify the advantages,disadvantages,opportunities and threats of the company,and to determine the network of Changchun Juli Education Co.,Ltd.The specific goals that education must achieve.According to the purpose of online education network marketing of Chang Chun Juli Education Co.,Ltd.,the STP analysis method was used to segment the online education of Chang Chun Juli Education Co.,Ltd.,according to the market segmentation of students' different needs of course products,and finally choose private undergraduate schools.Public schools as the target market,and put forward the market positioning of Changchun Juli Education Co.,Ltd.online education,that is,become the most professional and cost-friendly training institution for online education and postgraduate counseling in Changchun.The marketing strategy of Chang Chun Juli Education Co.,Ltd.is based on the four aspects of product,price,channel and promotion,and adopts different marketing combinations according to different target markets.In private universities and general undergraduate colleges,sales are conducted in high-low profit curriculum products;in the social market,social platforms are used to optimize the channel strategy in multiple angles and in all aspects;according to the customer group's demand for course products and company profit level The curriculum products are formulated according to the characteristics of the target market,and the price range strategy ofthe course products is formulated.In terms of promotion,different marketing product combinations and promotion methods are adopted according to the consumption characteristics of the target market customer group and the different requirements of the courses.Finally,in order to ensure the effective implementation of the marketing strategy,the company should combine the marketing thinking of online and offline multi-angle teaching to provide online teaching opportunities;adjust the staff,set up a professional network marketing team,and professionally and efficiently complete the network marketing established by the company.plan.I hope that the suggestions put forward in this article can provide some help for Changchun Juli Education Co.,Ltd.when making online marketing decisions,and also have certain reference value for other enterprises in the postgraduate counseling industry when conducting online marketing.