Research On Financial Risk Control System In Sino-ocean Land

China's economy is in a stage of rapid development,urbanization has been continuously strengthened,people have more property to control,some of which have flowed into the real estate market,which has played a role in promoting the soaring enthusiasm of the real estate industry and provided the original impetus.But at the same time,affected by real estate speculation,there is over-development in the real estate industry,which makes the government have to issue relevant policies to curb the excessive rise of house prices through different channels and protect the basic living needs of the people.Real estate is highly capital-intensive and highly related to national life.It has great complexity and particularity.Both external policy changes and its own business strategy transformation will affect the growth of enterprises.Financial risks are more prominent under the tight situation.Therefore,it is very important to analyze the financial risks reasonably and further analyze the relevant financial risk control measures in detail so as to seek the long-term development of the enterprise.Based on the theory of financial risk and risk control,this paper starts with the company's current earnings situation,development strategy and risk control status,finds out the relevant defects in the current group operation,makes relevant analysis on Sino-Ocean Land's financial risk control and provides some suggestions for improvement.First of all,according to Sino-Ocean Land's investment and operation conditions,select appropriate financial indicators,analyze the possible financial risks of Sino-Ocean Land in financing,investment,operation and income distribution through the fluctuation changes of the company's financial data over the years,and study the causes.Secondly,understand the current financial risk control measures in Sino-Ocean Land,and find out the objective problems or potential risks that still have room for improvement.Finally,based on the theory of financial risk and risk control,this paper puts forward the safeguard measures of Sino-Ocean Land on the improvement level of financial risk control,so that the relevant measures in Sino-Ocean Land can be implemented smoothly and the financial risk can be reduced.It is helpful for other real estate companies to prevent financial risks.