Countermeasures For Deepening Tourism Cooperation In Hangzhou And Huangshan

The process of economic integration and economic globalization is accelerating year by year,and the people's living standards are also increasing.In recent years,tourism has developed vigorously with the improvement of people's living standards.In order to open up a larger tourism market,improve economic efficiency,upgrade tourism products and increase tourists' experience,countries and regions have also significantly accelerated.The pace of regional cooperation in tourism,tourism cooperation in the surrounding areas has also been carried out,the momentum of joint development of tourism has surged.Among them,the world-class golden tourist corridor,the Hangzhou-Huangshan high-speed railway,the most beautiful highway in the country,the Wanjiang-1 line and the Hangzhou-Qian highway,all linking famous cities(Hangzhou),famous rivers(Fuchun River,Xin'an River),famous lakes(Thousand Island Lake),famous mountains(Huangshan)and some scattered scenic spots along the way.Hang Huang Huang into a barrier free tourist area.The opening of this transportation route not only promotes the regional tourism integration between Hangzhou and Huangshan,but also greatly promotes the economic benefits of the two places.At the same time,it also promotes the westward development strategy of Zhejiang,promotes the development of the western part of Zhejiang,promotes the construction of Hangzhou Dawan area,strengthens the drive and radiation of the Yangtze River Delta to the surrounding areas,and speeds up the integration of Huangshan into the Yangtze River Delta Cheng,therefore,the opening of this line is of great significance.With the opening of this transportation route,how to deepen the tourism cooperation between the two places has become a new topic which must be solved to promote the development of tourism industry,and also calls for the study and discussion of the tourism cooperation between Hangzhou and Huangshan.Based on the theory of regional tourism cooperation in public management,the successful cases of regional tourism cooperation in the Yangtze River Delta and the present situation of tourism industry in Hangzhou and Huangshan,this paper expounds the current situation of tourism cooperation in Hangzhou and Huangshan,and comprehensively analyzes and studies the existing problems in the development of regional tourism cooperation inHangzhou and Huangshan.In terms of hardware and transportation,it is suggested that the five routes of Huangshan Ancient Road,Huangshan Expressway,Hangzhou-Huangshan Expressway,Wanjiang No.1 Scenic Expressway and Xin'anjiang-Qiantang River Waterway should be taken to promote the cooperation between the two places,and that the software culture should be based on Xin'anjiang-Qiantang River to drink from the same river.Starting from the emotional and cultural origins of "water",and from the perspectives of Huizhou merchants' spirit and Zhejiang merchants' culture,this paper puts forward how to explore the way of cultural cooperation between the two places.In short,according to the specific situation,put forward specific and feasible countermeasures and suggestions,hoping to provide a reference for regional tourism cooperation between Hangzhou and Huangshan.