A Survey On Satisfaction And Influencing Factors Of Ant Flower Choke Used By College Students

Internet finance is one of the hottest topics in academic circles at home and abroad in recent years.As a key link in the development of Internet finance,Internet consumer credit products and related industrial chains are developing rapidly with a more rapid trend.As an unprecedented consumption mode,the advent of Ant Flower Choke is increasingly welcomed by consumers,especially young consumers represented by college students.In order to have a clear understanding of the status quo of College Students' perception of "Ant Flower Choke" and their satisfaction with using it,the author interviewed college students with online and offline questionnaires,taking the major universities in Nanchang as the sampling target.In order to study the satisfaction and influencing factors of Undergraduates in Nanchang with ant flower choking,the author takes undergraduates in major universities in Nanchang as the object of investigation,based on the online questionnaire survey,and assists the offline actual questionnaire survey.This paper establishes the index system of satisfaction degree of Ant Flower Choke,estimates the satisfaction degree of undergraduates using Ant Flower Choke by Bayes method,and makes an empirical analysis of the specific factors affecting undergraduates using Ant Flower Choke from qualitative and quantitative aspects by combining KANO model theory and multiple linear regression model.This survey mainly uses SPSS and Excel statistical software to process data.In the middle,the difference of population data is analyzed by single sample T-test and Chi-square test.The basic situation,cognition,satisfaction and its influencing factors of Ant Flower Choke used by college students in Nanchang are analyzed in depth.The results showed that in the analysis of differences,gender and major had no significant effect on the satisfaction of college students in using Ant Flower Choke,and grade and family address had.It shows that with the increase of age,college students' consumption outlook and satisfaction will change;students from rural or urban areas will have different consumption outlook and satisfaction.Bayes estimated satisfaction results showed that 92.49% of college students were relatively satisfied with the use of ant flower choke,and 7.51% were unsatisfied with the use of ant flower choke.In the correlation analysis and regression analysis,the customer service,usage range and interest rate of the basic business of Ant Flower Choke have a greater impact on satisfaction;the payment security and personal privacy security of using risk have a more prominent impact on satisfaction;the use threshold,transaction cost and payment convenience of product image and convenience have a greater impact on College Students' satisfaction with Ant Flower Choke.Meaning also has a greater impact;the final cognitive analysis results show that college students are vulnerable to other people's influence on consumption of Ant Flower Choke,and pay more attention to brand effect.