The Empirical Analysis On The Satisfaction Of Agricultural Insurance In Huai’ An, Jiangsu Province

From macrocosmic point of view, the whole society will benefit from carrying out policy-oriented agricultural insurance. As a quasi-public product, agricultural insurance can ensure the smooth reproduction and guarantee the steady development of agriculture in our country. From microcosmic point of view, farmers are still the most direct beneficiaries. Agricultural insurance protect the interests of farmers, meet the demand of farmers and contribute to fundamentally solve rural issues concerning agriculture, countryside and farmers. Therefore, it is of the vital significance to develop agricultural insurance to ensure the smooth operation of the agricultural reproduction, income of farm production and the enthusiasm of farmers. Since 2004, our country continuously in the Central Document No 1 has put forward the importance and necessity of developing agricultural insurance. The government improves subsidy policy yearly. Meanwhile, scholars also begin to pay more attention to study related theory and empirical analysis of agricultural insurance.With the development of agricultural insurance, to analyze the satisfaction of it not only reflects the current situation of agricultural insurance, but also provides suggestions for the government and agricultural insurance companies.This article is divided into six parts:in the first part, the paper puts forward the background, the research significance, methods and framework. In the second part, the related theories are presented and then summarize the foreign and domestic research. In the third part, introduce the related agricultural insurance policy and current implementation in Huai’an. In the fourth part, the survey is conducted about the agricultural risk, income, expect insurance, insurance cost to bear ability, risk preference, potential demand and satisfaction from 150 farmers who are selected randomly. In the fifth part, on the one hand, using the fuzzy evaluation method to quantify the satisfaction; on the other hand, through multiple linear regression model to further study the influence factors of satisfaction and influence degree. In the sixth part, combining all previous theoretical and empirical analysis, draw the conclusion:the degree of agricultural insurance satisfaction in Huai’an is general. The farmers are dissatisfied with the variety of insurance production, the level of protection, etc. Through regression, satisfaction of agricultural insurance not only has negative relationship with the age. But also has positive relationship with farmer’s cognitive level and income level. And put forward corresponding proposals:strengthening the consciousness of farmers; Enhance the agricultural insurance management; Continue to construct agricultural insurance team.