Research On The Problems And Countermeasures In The Agricultural Socialization Service Of Yangzhou City Supply And Marketing Cooperative

On March 23,2015,Zhongfa[2015]No.11 document《Decision of the Central Committee of the Communist Party of China on Deepening the Comprehensive Reform of Supply and Marketing Cooperatives》clearly requires that:Supply and marketing cooperatives should transform into a comprehensive organization with Chinese characteristics for agricultural services,and become a new force and comprehensive platform for serving farmers’ production and life,and become a bridge for the party and the government to closely contact the masses.The comprehensive reform of the current supply and marketing cooperatives has entered a new stage of comprehensive promotion.The implementation of the rural strategy is of great significance to comprehensively deepening the comprehensive reform of the supply and marketing cooperatives,and brings rare opportunities for the development of supply and marketing cooperatives.Therefore,this paper selects the agricultural socialization service of Yangzhou Supply and Marketing Cooperative as the research object.Yangzhou City Supply and Marketing Cooperative has always established the agricultural socialization service as the main body of building agricultural service carriers,improving the agricultural service mechanism and enriching the content of agricultural services.However,due to its own strength,talent support and the shortage of funds for the public welfare of agricultural services,the advantages in competition for the agricultural service market are not obvious.The paper starts with the challenges and countermeasures of the agricultural socialization service of Yangzhou City Supply and Marketing Cooperative under the new normal,and uses the methods of transaction costs and market failure to conduct in-depth research using case analysis method,literature research method and questionnaire method,in order to explore and improve the effective ways of agricultural socialization Service.It is necessary to give full play to the functions of grassroots organizations in the agricultural socialized service system,lay the foundation for the grassroots,and effectively play the role of professional cooperatives and associations with farmers as the mainstay,and closely contact the masses;Policy orientation,resource allocation and public opinion orientation,but also a variety of ways to train high-quality supply and marketing talents and cooperative talents,to provide talent support for the comprehensive reform of supply and marketing cooperatives.It is hoped that it will help the promotion of agricultural socialization services of Yangzhou City Supply and Marketing Cooperatives,so that Yangzhou City Supply and Marketing Cooperatives can become the backbone of Jiangsu Province’s agricultural services.