Research On The Improvement Of Satisfaction Of C Company After-sales Service APP

With the rapid development of intelligent terminal equipment and mobile App,various Internet products have emerged,which have a great impact on consumer behavior.Mobile solutions have become a new growth point of market economy.With this in mind,more and more enterprises have begun to transplant after-sales service services to mobile operating platforms.With the help of APP platform,users can provide more humanized after-sales service and marketing.APP has gradually become an important component of the whole mobile marketing and customer satisfaction.This paper elaborates the role of APP in customer management,quality control,satisfaction improvement and marketing in the practical application of after-sales service.Based on customer satisfaction,service management,customer relationship,service profit chain and other theoretical basis,it discusses that the application of APP software has low satisfaction with the quality of after-sales service management of C Company,and the network is widely distributed.It is difficult to unify service standards.Improving significance of related issues,summarizes the lubrication effect of APP use on various information asymmetry problems caused by the blockage of customer-manufacturer links caused by Internet sales.In order to understand the true customer satisfaction,we carry out targeted satisfaction survey with the help of activities and hotlines,which provides the basis and basis for the use of APP.APP provides a software platform that includes four functions:service marketing,market communication,user application and internal management.Provide customers with a more comprehensive,systematic and detailed information platform,and use the power of multiple departments to provide more humanized services and improve customer satisfactionThis paper analyses the application effect of after-sales service APP of C Company.Through practical application,it is also found that only service demand can be installed by users of this kind of software.It is difficult to popularize in the early stage,users will uninstall after use,and the software retention rate is low.The follow-up customer maintenance and marketing are also discussed in this paper.At the same time,users’safety problems for installing software also become a difficult problem for software promotion.Through the analysis of the marketing effect of APP after use,we can better understand the positive effect of mobile application software on customer management,hope to promote the value-added of after-sales service business,provide some reference and suggestions for enterprises to do well in mobile APP marketing,and have reference significance for other related after-sales service enterprises.