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Research On Consumer Acceptability Of Geometric Educational Robots

Posted on:2020-12-26Degree:MasterType:Thesis
Country:ChinaCandidate:H X ZhangFull Text:PDF
GTID:2439330575998431Subject:Business administration
Abstract/Summary:PDF Full Text Request
"Geometric educational robot" refers to the educational robot that presents typical geometric characteristics in appearance,and aims to stimulate students' learning interest and cultivate their comprehensive ability.Compared with traditional education methods,geometric education robot has a long-term significance in the cultivation of students' comprehensive ability and the reform of education methods.However,at present,the acceptance of geometric education robot market in China is insufficient,and the application status fails to meet expectations.Therefore,we need to explore the factors that influence the use intention of geometric education robot consumers,and promote the better promotion of geometric education robot.Based on the theory of planned behavior and technology acceptance model,this paper studies the consumer acceptability of geometric educational robots.Firstly,based on the literature review part of domestic and foreign scholars' research on educational robots,as well as the theory of planned behavior and technology acceptance model,and combining with the characteristics of geometric educational robots,a project table for measuring the usage intention of geometric educational robots was developed.Then focus group interview was used to further confirm and select the influencing factors of using intention,and the project table of influencing factors of using intention of geometric educational robot was determined.According to measuring project table design questionnaire,randomly selected from the large-scale questionnaire part of primary and secondary schools and training institutions in Beijing,recycling effective questionnaire 331,using SPSS and STATA test reliability and validity of the questionnaire,and described the statistical analysis,factor analysis and multiple regression analysis,confirm the influence degree of each variable to use intention and significance,and finally complete the empirical researchThe results show that,among the demographic variables,the time children use educational robots and the annual household income have a significant positive impact on the use intention of geometric educational robots.Among the variables of technology acceptance theory,perceived usefulness and perceived ease of use have a significant positive impact on usage intention.Among the theoretical variables of planned behavior,attitude has a significant positive impact on usage intention,while subjective norms have a significant negative impact on usage intention.Among the variables of promotion channels,public account publicity and school activities have a significant positive impact on usage intention.Among the product attribute variables,product safety will significantly negatively affect the usage intention.However,the four variables of children's gender,education level,age and perceived behavior control are not significant in this study.Based on the research results,this paper puts forward strategic Suggestions on the consumer acceptability of geometric educational robots from the perspectives of the country,enterprises,schools and consumers,which has important practical significance for promoting the consumer acceptability of geometric educational robots.
Keywords/Search Tags:Geometric education robot, Theory of planned behavior, Technology acceptance model, Multiple regression analysis
PDF Full Text Request
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