Research On Capital Chain Tension Of W Real Estate Enterprises

Thanks to the booming property market and rising housing prices in recent years,W real estate group in Jiangxi province has been expanding rapidly since its establishment.Now it has developed into a private enterprise with residential real estate as the core and industrial chain layout.Company's business covers the residential real estate development,commercial real estate development,real estate marketing,property management,convenience stores,and other fields,and has set up a successful national layout,it to has stationed in 29 cities,the development area of more than 20 million ?,jumped all the way for Jiangxi area first big real estate enterprises,a more powerful in 2017 to enter the national top 50 real estate.However,with the continuous policy regulation of the state on the real estate industry and the further intensification of industrial competition,the development of residential real estate in the group's main business segment has been greatly impacted,and the enterprise is faced with the situation of increased investment,payment collection difficulties and extremely tight capital chain.At the same time,limited by the tight capital chain,the existing capital structure of W real estate group has been difficult to maintain its demand for rapid expansion.Even if the capital chain is further deteriorated,it will affect the survival of the enterprise.Therefore,how to ease the enterprise capital chain tension has become the top priority of the company.Excessive based on enterprise management theory,sustainable growth theory as the foundation,draw lessons from the related literature research,through the analysis of the operating conditions of W real estate group and the status quo of the capital chain,this paper analyzes the W group real estate capital chain tension,and explore the reasons behind it,on a company's current capital chain tension predicament from the choice of expansion,capital structure adjustment,diversified financing ways and how to enhance the profit ability such as Angle for W real estate enterprise group to build a set of effective solution,hope to in the future to help solve the problem of capital chain tension.In addition,also hope to give other similar problems in the industry for reference.