Study On The Development Strategy Of Y Investment And Financing Platform Company

In 2018,the breach of contract and irregular financing of investment and financing platform companies have been reported in the newspapers.The large scale of debt and the anomie of borrowing and financing have become the focus of attention of all parties.From the perspective of local government debt structure,investment and financing platform companies at the municipal and county levels are the main borrowers,accounting for about 88% of the total debt,and corporate governance issues are more prominent,especially the county-level investment and financing platform companies,which has also become the focus of local government debt risk.In recent years,with the steady progress of the reform of state-owned enterprises in China,and in response to the "de-leverage" policy in the field of government investment,especially since 2017,the state has issued intensive policies on regulating the way of government investment and financing,financial system reform,platform supervision and invisible debt monitoring and management.All these indicate that local governments should control the scale of debt borrowing and stop and divest investment.The government financing function of the financing platform company makes the local government financing platform company have to face the market.As the main channel of financing for local governments,the survival and development of investment and financing platform companies are facing a huge test.Under the background of stricter supervision,how to get a glimmer of vitality in the crack is a realistic topic to be explored urgently in the strategic management of investment and financing platform companies in China.This paper takes Y Investment and Finance Platform Company,a representative County(district)level investment and financing platform,as the main research object.The logical framework of this paper is as follows: Firstly,the introduction introduces the background and significance of the research,summarizes the research methods of the paper,and analyses the current situation and shortcomings of the research based on the literature review at home and abroad as the starting point of this paper.Secondly,it elaborates the related theories of enterprise strategic management and the research of local government investment and financing platform.The main body theory is enterprise strategic management theory,which runs through the whole discussion system.Thirdly,combined with the current situation of Y Investment and Finance Platform Company,the PEST,SWOT and industry environment of Y Investment and Finance Platform Company are analyzed in depth,and strategic development options are proposed through SWOT matrix.Then,through comparative analysis and matching with the company's development orientation,the development strategy of diversification is determined.Finally,specific measures and safeguards for the implementation of the strategy are discussed,aiming at exploring the sustainable and healthy development strategy suitable for Y investment and financing platform company.Through the research,it proves the guiding role of the theory of strategic management in practice,and provides some experience for the current reform of state-owned enterprises,the formulation of national policies and the transformation and development of county(district)investment and financing platforms.