Research On Marketing Strategy Of Wuhan Market For X Furniture Company

In November 2017,X Furniture Company,as an outstanding representative of Wuhan's home-wide customization enterprises,received 10 million investment from B Investment Company in the investment attraction activities of.Wuhan Riverside Area,formally introduced the Italian original imported high-end whole-house customization brand,and completed the opening of Qingshan Store and Jiangan District in 2018.Since then,X Furniture Company has completed the layout of six stores in Wuhan market and the production from just needed to high-end.Product layout,X furniture company's marketing strategy in Wuhan market needs to formulate new marketing strategy with the improvement of company layout and the change of consumption environment.In November 2017,X Furniture Company,as an outstanding representative of Wuhan's home-wide customization enterprises,received 10 million investment from B Investment Company in the investment attraction activities of Wuhan Riverside Area,formally introduced the Italian original imported high-end whole-house customization brand,and completed the opening of Qingshan Store and Jiangan District in 2018.Since then,X Furniture Company has completed the layout of six stores in Wuhan market and the production from just needed to high-end.Product layout,X furniture company's marketing strategy in Wuhan market needs to formulate new marketing strategy with the improvement of company layout and the change of consumption environment.Under the pressure of the national giant's heavy gold layout and the rapid growth of local small distributors and individual households,X Furniture Company,as the leading brand of home-made customization in Wuhan,has gathered its own industry accumulation in the past 20 years with the development of the market and the changes of the industry.With the improvement of the layout of six stores in three towns of Wuhan,we have made great progress.The market competition situation has reached a new stage of development.How to maintain a good competitive advantage,formulate a more market-oriented marketing strategy and further stabilize and expand market share in the close combat between the giant and local retail investors has become an urgent problem for X Furniture Company in the new period of development.Taking X furniture,one of the local giants in Wuhan,as the research object,guided by the new retail,flow pool thinking,positioning,marketing mix theory,and with the help of PEST,SWOT,consumer psychological analysis and other analysis methods,this paper clarifies X furniture company's whole house determination in Wuhan on the basis of its own work experience,senior Executives'interviews and company data analysis.On the basis of summarizing the industry experience in the past 20 years and the existing resources of customers and companies,the positioning of the system market is to further optimize the existing marketing strategies of X Furniture Company and try to innovate various marketing strategies and channel layout.The relevant research of this paper has a very profound and important reality for promoting the development and transformation of X Furniture Company in the new era.Significance.