A Research On The Strategy Of A Securities Developing Wealth Management Business

After nearly 30 years of development,China's securities industry has entered a stage of integration and development.Traditional brokerage,investment banking,bond issuance and other businesses have shown a high degree of homogenization,with overall and commission rates declining.The development model of securities firms based on commission income is unsustainable,and the industry development environment has forced these securities firms to seek new transformation development models.Judging from the experience of brokerage business transformation in developed countries,wealth management is the mainstream mode of securities brokerage business transformation at home and abroad.At the same time,this paper holds that the development of wealth management business and the search for new profit growth points for Chinese securities firms are also the inevitable trend under the economic development environment of rapid accumulation of personal investable assets.This article takes A securities firm as an example.Firstly,it sorts out and summarizes the relevant theories and researches on wealth management business at home and abroad,providing theoretical guidance for the analysis of this article.At the same time,the development process of wealth management business at home and abroad is summarized.On the basis of theoretical and practical analysis,this paper analyzes the conditions for a securities company to transform and develop its wealth management business,explores the advantages,disadvantages,opportunities and threats of a securities company's wealth management business,and discusses the deficiencies of the company's existing wealth management business in combination with the development of a securities company's wealth management business,and puts forward suggestions on its wealth management business development strategy.This study consists of three parts:(1)the research and development status of wealth management industry at home and abroad;(2)To make a systematic analysis of the conditions and shortcomings of A securities firm's wealth management business;(3)Give suggestions on the development strategy of wealth management business of A securities firm.This article holds that in order to practice wealth management,A brokerage should first improve the strategic position of wealth management business,strengthen cooperation between various sectors,and promote the integration of resources with B brokerage,and provide resources support for the development of wealth management business from a strategic level.Second,we should improve the existing customer service system,including the details of customer stratification,differentiated pricing and improved communication mechanism,to enhance the company's wealth management business customer service capabilities;Third,build a multi-dimensional one-stop wealth management business platform,with a strong data development team as the support to establish a one-stop wealth management platform and investment advisory platform;Finally,building a wealth management brand with product innovation and talents as its core,covers the establishment of a multi-level and diversified product system and a talent strategy centered on investment and research.