Research On Wealth Management Business Scheme Design Of Guoyuan Securities Xi'an Branch

By consulting China Private Wealth Report in 2017 issued by China Merchants Bank and Bain Company,we can see that with the growth of the national economy,the high-income and high-net-worth groups are also growing,and the trend is increasing year by year.More investments are demanded by the high-net-worth groups.Wealth management business just provides customers a platform for business docking as well as promotes the development of wealth management business.With the brokerage commission war becoming increasingly fierce,the rate of commission collection is declining along the way.It is obvious that simple brokerage business has been difficult to meet the needs of brokerage business' s development.In this case,wealth management business has become an important business means for brokerage companies to seek opportunities and profits.Firstly,by analyzing the good practices of domestic and foreign financial institutions in wealth management business,this paper mainly seek the experience which is suitable for GuoYuan Securities Xi'an Branch to carry out wealth management business.This process provides a theoretical basis for the formation of wealth management plan of GuoYuan Securities Xi'an Branch.Subsequently,by analyzing the financial data of GuoYuan Securities Co.,Ltd.and the current situation of the development of wealth management business of Xi'an Branch,the paper puts forward the problems in developing wealth management business of the branch,and designs a wealth management business plan for the problem.Finally,the paper elaborates the design of the scheme from the aspects of customer group segmentation,system establishment,product mix design,risk control and so on.Finally,I hope we can promote the development of wealth management business of Guo Yuan Securities Xi'an Branch by designing and carrying out this project,and it also can improve the system construction,post setting,staffing,product portfolio design and risk control of the Branch,so as to form a model suitable development of wealth management business of the Branch,and help the Branch complete business transformation.