Research On The Customer Service Model Of Securities Companies In China

In recent years,as the commission rate falling,the business model of thetraditional channel commission system will surely suffer a major blow.Breakthroughthe traditional channel service has become the consensus of the securities brokeragebusiness development.Brokerage firms are actively preparing for the front-end fees from purelycommission based profit model,the transition to a management fee based back-end feeprofit model.Developed regions and countries,securities companies services in someof the financial industry has been far longer look at the stock so a single, China’ssecurities companies how to learn from successful service models,explore one bothfor China’s national conditions and it helps customer service brokerage developmentmodel focused on solving the problems of the moment each brokerage,In thispaper,On the following aspects, discusses the innovative services of securities firms inChina.This paper is divided into five chapters，the full logical results are as follows:The first chapter is the "Introduction" divided into the research background andsignificance,research ideas and methods,the research framework of three parts.Thesecond chapter is the literature review,,elaborated clients of securities companiesconnotation and the way of wealth management, service management theory and citedChina’s commercial banks in private banking wealth management model.The thirdchapter is theTaiwan and the mainland area Securities Services mode comparativeanalysis,This chapter introduces the basic situation of the Taiwan securities industry,analysis of Taiwan’s wealth management model, by summing up the advantages of thedevelopment of Taiwan’s financial services and advanced methods to find themainland gaps.The fourth chapter is the comparison of China and Canada market,Canada service mode are introduced,cited the example of the Royal Bank of CanadaFinancial Group Securities and Edward Jones Company, elaborated the country’scurrent wealth management model, compared to the lack of customer service in ourcountry,and put forward the direction of development in our country and draw lessonsfrom.The fifth chapter is the core part of the text of chapter analyzes the developmentof the service model and the status quo of China’s securities companies,found and pointed out that the development of resistance and the bottleneck of China’s securitiescompanies customer service.Combined with innovative business development,analysis-off-site accounts, brokerage and electricity business cooperation and futuretrends of virtual business department, business department of the servicetransformation.Chapter6is conclusion and outlook,full text analysis to summarize,lacking in the research part of this article, and look forward to be able to practice toguide the company’s business direction.