Marketing Strategy For Corporate Business Of Bank Of China Inner Mongolia Branch

With the continuous advancement of China’s financial reform and the development of economic globalization and liberalization,commercial banks have entered a comprehensive stage of structural competition.The difficulty of increasing revenue channels has gradually increased.The diversification of competition means and homogeneity of products in the financial industry have forced businesses to strengthen their own marketing management and enhance market competitiveness.As the main profit source of commercial banks,public business is of vital importance to the sustainable development of commercial banks in the future.Therefore,accelerating the development of commercial corporate business,maintaining and expanding market share,establishing stable cooperative relations with customers,improving customer loyalty and reducing loss of high-quality customers have become the inevitable choice of commercial banks in the increasingly fierce competition.Based on the analysis of the marketing theory of commercial banks and the example of Bank of China Inner Mongolia Branch,this paper discusses the marketing countermeasures of Bank of China Inner Mongolia Branch to the public business.It is divided into seven parts.The first part is the introduction;The second part mainly combs and summarizes the marketing theory and commercial banking theory;The third part mainly analyzes the current situation of marketing of public business in Inner Mongolia Branch of Bank of China,and analyzes the causes of the problem;The fourth part mainly analyzes the marketing environment of public business through external environment analysis,industry environmental analysis and SWOT analysis.The fifth part mainly puts forward the marketing countermeasures of the Bank of China Inner Mongolia Branch to the public business;The sixth part introduces the guarantee measures of the Inner Mongolia Branch of the Bank of China on the marketing countermeasures of the public business.The seventh part is the conclusion and prospect.Based on the research object of Bank of China Inner Mongolia Branch,through the analysis and systematic study of its current situation and strategy of public business marketing,this paper puts forward the existing problems and corresponding solutions in the process of public business marketing,which has certain reference significance for Bank of China Inner Mongolia Branch to improve its market share and competitiveness of public business.