Research On The Influencing Factors Of The Development Of Tourism Characteristic Towns From The Perspective Of "Internet +"

In order to further the pace of urbanization,China attaches great importance to the construction of new rural areas and the development of small towns.However,in the construction of small towns,there is a phenomenon of homogenization,lack of characteristics and innovation.In this context,China has proposed the concept of new urbanization.In the new era and the new normal background,the characteristic towns have emerged as a new type of new urbanization.From the perspective of the type of town industry,most of them are tourist towns.At present,most of the tourist towns are mainly formed by two categories: natural resources and historical and cultural resources.In the process of development,the small towns with tourism characteristics also face a series of challenges in the aspects of small town personality,lack of wisdom platform and improvement of people's livelihood.If tourism towns recognize the importance of using Internet concepts and technologies,and improve the application of information technology such as Internet of Things,cloud computing,big data,and mobile Internet in the construction of towns,it will make tourism towns more professional and unique.The meticulousness and formation of a unique industrial form will help to further promote the development of tourism-specific towns.On the basis of the "Internet +",definition of tourism characteristic towns and Internet thinking,big data,Industrial fusion theory,sustainable tourism and other relevant domestic and international theories ? First of all,from the perspective of "Internet +",the article discuss the development status of tourism-specifictowns.From the development of creativity,integration and development,online and offline development,summed up the development model of tourism towns in Zhejiang Province from the perspective of "Internet +".Select some tourist towns in Zhejiang Province to issue questionnaires using factor analysis method,regression analysis and other empirical analysis methods to analyze the factors affecting the development of tourism characteristics in Zhejiang Province from the perspective of“Internet + ”,and draw the infrastructure construction,government support,and Internet platform.The six influencing factors of network promotion,user service experience and tourism innovation affect the development of tourism-specific towns and rank the influencing factors.The following conclusions were reached: Internet platform construction dominates;network promotion in small towns is increasingly important;tourism innovation affects sustainable development of towns;government support is indispensable;infrastructure is a necessary condition;and user services are boosters of town development.Finally,according to theoretical analysis and empirical research,the corresponding suggestions are given:(1)play the guiding role of the government,promote the industrial integration of tourism-specific towns,carry out global training,vigorously cultivate "Internet +" talents and strengthen the credit of small town Internet;(2)Establish a small town Internet platform,use online and offline linkages to provide support for small town operations and facilitate travel for tourists;(3)Improve network infrastructure construction;(4)Understand customer needs and enhance user experience;(5)Use the network for promotional activities in towns;(6)Encourage tourism towns to actively innovate,develop new tourism formats,and promote the sustainable development of tourism towns.