Research On Service Marketing Strategy Of YH Piano Company

In recent years,with the call and support of the national innovation and entrepreneurship policy,many students from music colleges and universities,as well as overseas students,have set up a variety of piano companies,which has formed a prosperous situation in the music training industry market.Based on the research object of YH piano behavior,this paper makes a comprehensive and in-depth investigation on its current marketing situation,discusses the problems existing in its current marketing process,and combines with the overall market environment of the local YH piano industry.This paper puts forward the service marketing strategy and safeguard measures in order to continuously expand the market share of YH piano industry,and at the same time make it fully realize the advantages and disadvantages existing in the process of its own business development.Improve the overall management efficiency of the piano industry.On the basis of analyzing the previous research results,combined with the actual situation of the market development of the domestic piano industry,this paper analyzes the market environment,selects the research object of YH piano behavior,and selects several other local piano companies for comparison.Through the field investigation of the person in charge of the piano company and the staff to deeply understand the current situation of marketing,according to the content of the interview,this paper summarizes the problems existing in the marketing strategy of YH piano company: the product is relatively single,the pricing is unreasonable,and the marketing channel is relatively single.Promotion lack of effective publicity,lack of professional service skills and training,tangible display neglects consumer education and lack of awareness of service marketing.On this basis,the center is to improve the efficiency of the service.By using the theory of service marketing,the service marketing strategy of YH piano company is worked out.Through the service marketing training for managers and employees,the problem of insufficient service marketing awareness of YH piano company is effectively solved,and the customer group is analyzed to clarify the market positioning of YH piano company.By optimizing the service marketing management,the efficiency of daily management of YH piano company can be improved,and the applicability of musical instrument sales and course training to customers can be improved by formulating perfect product combination strategy.Through strengthening the customer relationship managementof YH piano company to meet the needs of paying attention to customers;using the organic combination of WeChat official account marketing and event marketing to effectively improve YH piano industry publicity.On the basis of systematically combing the research literature at home and abroad,this paper probes into the service marketing strategy of YH piano company from the theoretical point of view,and puts forward a set of corresponding service marketing strategy based on the current reality of YH piano company.It complements and extends the existing theoretical research to a certain extent.The corresponding service marketing strategy for YH piano company is not only beneficial to improve the overall profitability and development level of YH piano company,but also has important practical guiding significance for the innovative development of other marketing in the same industry.