A Research On The Development Model And Application Of Experiential Touirsm Porduct In Film And Television Bases

Since the domestic film and television“making city movement”in 1987,the film and television base as the main form of film and television tourism has been in the ascendant,but nearly 80% of the film and television base tourism product development has a single product structure,poor experience level,serious homogenization,weak cultural characteristics,etc.Many problems have seriously hindered the upgrading of tourism products in film and television bases.At the same time,the development of the experience economy has given tourism and its products a new connotation.Experience tourism has become the most preferred upgrade of tourism products for film and television bases.Therefore,this paper attempts to integrate the meaning of “experience”into the development process of tourism and tourism products in film and television bases,allowing tourists to participate in the production process of tourism products in an interactive manner,and to create a unique tourism experience for tourists.On the basis of combing the relevant literature research at home and abroad,this paper firstly analyzes the concept connotation of experiential tourism product development in film and television bases.Secondly,based on the RMP model,this paper proposes the“RMSPE model”for the development of experiential tourism products in film and television bases through the introduction of the“experience”element.This model emphasizes the existence of advantages and problems in the development of tourism products in the film and television base and the development of the tourism industry by classification and evaluation of tourism resources(Resource,R-analysis),market demand analysis(Market,M-analysis)and analysis of product development status(Situation,S-analysis).This provides a basic basis for the development of tourism products,and is conducive to the targeted construction of the tourism product system(Product System).Then,developing experiential touirsm porduct in film and felevision fases through the experience design(experience design)by refining the theme of experience,creating an atmosphere of experience,and planning experience projects.Finally,the RMSPE model is applied to the specific practice of the development of experiential tourism products in Hengdian World Studios.The main research contents and conclusions of this thesis are as follows:(1)The development of the experiential touirsm porducts of the film and television base is based on the experiential resources,with the goal of the tourist experience as the goal,the in-depth experience as the starting point and the foothold of the development,and the tourism product development model in which the tourists participate in the interaction as the experience.It`s content includes experiential resources,personalized customization and interactive participation.(2)R-analysis is the cornerstone of tourism product development and experience innovation,providing ideas for transforming resources into experience products.This paper defines the concept and characteristics of film and television tourism resources,and puts forward 14 indicators of resource experience suitability evaluation and quantitative evaluation model,which is conducive to stratified development of resources for different experience values;M-analysis is the direction of tourism product development and experience innovation,which guides the development of tourism products in a targeted manner.Based on the quadrant of the “ourism-pilgrimage”and “material-spirit” Cartesian coordinate system,this paper divides film and television tourists into four types: casual tourists,sightseeing tourists,exploratory tourists and experiential tourists to define the dominant needs of different visitors;S-analysis is the basis for tourism product development and experience innovation.This paper proposes to find out the main problems in the development of tourism products and the development of tourism industry based on the tourists' feedback,the life cycle stage of the products,and the analysis of the utilization of the industry chain,and seek solutions based on the correspondence between resources and markets.(3)On the basis of RMS analysis,constructing product system for a specific film and television base can enrich the type of experiential tourism products from the horizontal direction to satisfy the diversified travel demand.However,this is just to maximize the utilization of resources from a macro perspective.Only through experience design of specific tourism products by refining the theme of experience,creating an atmosphere of experience,and planning experience projects,can we deeply explore the value and connotation of tourism products.This increases the depth of experience from the vertical direction,which is conducive to the development of experiential tourism products for film and television base that meet the needs of visitors.