| Movie industry and tourism industry are the most popular leisure industries in the currency, the film base is a product of film and television industry development, originally built to shoot TV series, with the new height of the total annual production of dramas, which has caused great publicity effect, people are interested in the filming set of dramas, thus ensued the tourism boom, they go to the movie and TV base, tourist and consume there, such as "Water Margin","Romance of the Three Kingdoms" in CCTV hit TV shows, because of the publicity effect of TV plays, people know Wuxi film base of the Three Kingdoms city and water margin city, so the local annually attracts tens of thousands of visitors to travel, explore the mystery of film shooting and making, The construction of the Wuxi film and television base has produced certain influence on the local film industry, tourism industry. This paper selects typical geographical location and historical background of the CCTV Wuxi film base as the object of study, through the overall development of Wuxi film and television base of the thorough investigation and study of the transition of tourism products, hope to put forward reasonable suggestions on the future development of Wuxi film and television base, these suggestions may be of some reference value to other film and television bases have been built or are going to be built, to help promote the sustained, healthy development of the tourism industry in China.The introductory part of the thesis briefly reviews the previous research on film-induced tourism products transformation and upgrading of Wuxi movie and TV base related research achievements, and expounds the concept of the background and significance of this topic, research ideas and the transformation and upgrading of tourism products. The main body of the thesis consists of four chapters, the first chapter discusses the historical development of Wuxi film and television base, based on historical data and interview on the Wuxi movie and TV base workers, make detailed records of generation and development history of Wuxi film and television base, the second chapter discusses the transformation opportunity of Wuxi film and television tourism products, from the objective and subjective two aspects---he external and internal force, the analysis of transition conditions of film and television base; the third chapter discusses the movie and TV tourism products of Wuxi movie and is how the TV base achieves transformation; the fourth chapter discusses the future prospects of movie and TV tourism products in Wuxi. Through the analysis of the transformation of Wuxi movie and TV base of movie and TV tourism products, give proposals to achieve the target of transformations of tourism products of Wuxi movie and TV base. In the conclusion, the author survey in Wuxi film base in the process of what I see, hear and interview and do the description and evaluation of integrity of the film base in our country in the future, present the development situation of the Chinese movie and TV base, the author is full of beautiful vision of China’s future development of film and television base. |
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