Research On Rural Tourist Development Of Feidong County Based On Tourist Behavior Survey

China has been a big agricultural country since ancient times.It has a wide geographical area,a large population,diverse agricultural management types,and a large number of tourism resources in the agricultural field.Rural tourism in the cross-sector of tourism and agriculture is a new type of business with development potential.It is conducive to inheriting Chinese civilization,protecting and shaping the rural ecological living environment,coordinating urban and rural areas,transferring surplus labor,optimizing human resources,helping the poor and enriching the people,promoting new urbanization,and boosting the rural revitalization strategy.Anhui Province is one of the major agricultural provinces in China.The rural tourism resources are relatively abundant.Feidong County is a county under the jurisdiction of Hefei,the capital of Anhui Province.The natural landscape and the human landscape coexist.In recent years,with the support of the government,the local tourism resources are used.Vigorously develop rural tourism,but due to the lack of experiential projects and insufficient depth of resource development,the county's rural tourism brands have not been formed and other factors,and have not yet fully entered the era of rural tourism and vacation.Therefore,it is necessary to follow the law of rural tourism development and analyze this in depth.County rural tourism development and put forward feasible suggestions,laying a foundation for the comprehensive development of rural tourism in Feidong County,providing a feasible reference for Anhui Province and similar areas in China.The global tourism brings opportunities for the development of rural tourism,in which the behavior of tourists affects the quality of rural tourism.Therefore,this paper aims at the county level of the grassroots units,selects the rural tourism development of Feidong County as the research object,and studies the tourist motivation,tourism behavior decision,tourism satisfaction and loyalty from the perspective of tourists' behavior.In the early stage,I first consulted the relevant literature,combed the frontier thoughts of rural tourism development on the basis of a large number of theoretical studies,and compared the knowledge of rural tourism and tourist behavior with the knowledge of predecessors,and obtained questionnaires for local rural tourism points to obtain research on the county.Sample data were analyzed statistically.The important contents include:(1)combing the status quo of rural tourism development in Feidong County;(2)analyzing the demographic data of the questionnaires;and targeting tourism travel motivation,tourism behavior decision-making and activities before participating in rural tourism activities.Reflecting the characteristics of consumer behavior,the evaluation of loyalty and satisfaction after the activity is statistically analyzed;(3)Combining the results of the rural tourism development in Feidong County and the behavioral characteristics of tourists,the problem is known in the county:development level is inadequacy,rural characteristics are not obvious;publicity channel need to be improved;characteristic products lack innovation;environment affects tourists' personal preferences and loyalty;The level of service and reception all restricts the development of rural tourism.Next,we will further try to solve the problem and propose corresponding suggestions to help rural tourism destination marketing and management,and promote the sustainable development of county-level rural tourism.