Tourism Behaviors And Motivating Factors Of Chinese Tourists Visiting In Laos PDR

Tourism is a development of a wide range of services and a rapid development of the service industry.Laos has been promoting the development of the international tourist market,and China is one of the main targeted countries.China's economic development is also very rapid.Therefore,it is very necessary to study the factors of attracting Chinese tourists,as well as their motivation.This will help to attract more Chinese tourists to Laos,and thus can help the tourism industry to promote the development of the economy and the society better and faster.In this paper,the development status of the tourism industry in Laos is studied,and the existing problems and development opportunities are analyzed.The factors that attract Chinese tourists in Laos are analyzed.A scheme of questionnaire survey was designed for the Chinese tourists that visited Laos,and voluntary responses were collected.The results of the questionnaire survey were collected and analyzed,and suggestions were created through the investigation of combination of data analysis,SWOT analysis and PEST analysis.The problems in the development of the tourism industry in Laos were studied.Through the questionnaire survey to the current Chinese tourists about Lao tourism related matters of view of the investigation and analysis,some relevant countermeasures and suggestions were established.It is hoped that this research can provide some valuable suggestions for the development of the tourism industry in the future,and also provide some reference for related research.