Study On Tourism Development Strategy Of Yao Zhihe Village In Baokang County Under The Background Of Rural Revitalization

With the increasing improvement of people's quality of life,the development of tourism has been irresistible,and the continuous mention of "three rural issues","poverty alleviation" and "rural revitalization" in recent years has made rural tourism develop in a "blowout" state.From the report of the 19 th National Congress of the CPC in 2017 to the Central Document No.1 in 2018,it has been emphasized that rural tourism in China should be vigorously developed.The purpose of carrying out the strategy of Rural Revitalization is to increase farmers' participation in the development of national industries,let cities feed back the countryside,promote rural employment and income increase by tourism,and achieve the goal of real common prosperity.The core of Rural Revitalization is industrial revitalization.If rural areas want to get rid of poverty and prosperity,they need to build an industry chain suitable for local development.Yao Zhi River has unique tourism resources and cultural background.We should make full use of these advantages to develop rural tourism and promote the economic development of Yao Zhi River.This paper takes Yao Zhihe Village as the research area.Yao Zhihe Village belongs to Maqiao Town,Baokang County,Xiangyang City.Its climate is humid,its tourist resources are numerous,its natural ecological environment is beautiful,its animal and plant landscape is diverse.There are 67 natural attractions,high mountains and valleys,beautiful scenery,and the average temperature in summer is 25?.The development of Yao Zhi River is a myth.It is a myth created by the villagers of Yao Zhi River with their diligence and wisdom.From the end of 1988,the villagers of Yao Zhi River Village,under the leadership of Sun Kailin,the Party branch of the village,and the village committee,built roads leading to the mountains,opened mines and quarried stones,and built schools to attract resources.After more than ten years of hard struggle,they succeeded in opening up a path to a well-off society.Kangzhuang Avenue.Although the development of Yao Zhi River can be said to be a model of rural development,there are still many problems in the process of development.How to promote the development of tourism industry in Yao Zhi River Village will be the focus of this paper.Based on the theory of community participation and life cycle theory,this paper analyses and understands the research process in this field through literature,and goes to Yaozhi River Exhibition to conduct field research.Then,using the experience of successful cases at home and abroad for reference,this paper makes a systematic analysis of Yaozhi River,aiming at the single industry existing in the development process of Yaozhi River,without forming a specific industrial chain and backward infrastructure.As a result of the lack of development activities,unreasonable publicity,inadequate exposure of scenic spots and poor accessibility of transportation,the paper puts forward some countermeasures and suggestions for the development of Yaozhi River,such as integration and linkage,broadening the tourism industry chain of Yaozhi River Village,strengthening infrastructure construction,building tourism brand,establishing standard service system of rural tourism,implementing the strategy of talent revitalization,and so on,in order to find the right industry.The purpose of support is to promote the sustainable development of tourism industry in Yaozhihe Village and the implementation of the strategy of rural revitalization.