Study On The Current Situation,Problems And Countermeasures Of Rural Eco-tourism Under The Strategy Of Rural Revitalization

The rural revitalization strategy will play a role in accelerating the establishment and improvement of systems,mechanisms and policies for integrated urban and rural development and accelerating the modernization of rural agriculture.At the same time,"prosperous industry,livable ecology,civilized local customs,effective governance,affluent life" reflects the overall strategic requirements for the comprehensive revitalization of rural society in politics,economy,culture and ecology.The rapid development of rural tourism provides an important way to build a beautiful and rich new countryside and accelerate the modernization of agriculture and rural areas.Nowadays,the infrastructure in rural areas is gradually improved,and the resources of agriculture,rural areas and farmers show a trend of integration.The emergence of rural ecotourism has become a new economic growth point in rural areas.Has a wide distribution in our country rural area,rich in natural resources,and resources has great difference,uniqueness,which laid a solid foundation for the rural development of ecological tourism,and rural development of ecological tourism to stimulate rural economic development,protect rural ecological environment,promote the development of industrial convergence,backflow rural human resources is of great significance.The key point of rural ecotourism development is to realize the dual sustainable development of ecology and economy.Pond Lake Wetland Park is located in Leiguan Town,Lai ’an County,Chuzhou City,Anhui Province,the tourist source market is broad,is a private contract construction and operation of wetland park.Therefore,the study of Pond Lake Wetland Park provides development experience for the development of ecological tourism in rural areas,the protection of ecological environment,and the integration and improvement of economic and social benefits.On the basis of reading the relevant literatures of ecotourism at home and abroad,this paper clearly defines the related concepts of ecotourism and rural ecotourism.According to the characteristics of tourists,scenic area management personnel,government personnel,etc.,flexible use of questionnaire survey,interview method for field research.Based on the current situation of eco-tourism development in Chishan lake Wetland Park in Leiguan town,this paper systematically sorted out the types of eco-tourism resources in Chishan lake Wetland Park.By analyzing the data of ecotourism questionnaire,we can understand the attribute characteristics of local ecotourists and tourists’ satisfaction with ecotourism.Through the interview records of scenic area management personnel,government staff,and surrounding villagers,the relevant interest demands of the government,tourists,enterprises and other multiple subjects are understood,and the ecological tourism of Pond Lake Wetland Park is currently in the developing-stable transition stage.At present,Chishan Lake Wetland Park has achieved remarkable ecotourism development results,but there are still many development problems:insufficient integration of tourism industry,old scenic area infrastructure construction,and poor ecological interaction with the village;ecotourism local brand effect is poor,multiple subject governance has not been implemented,and low ecotourism benefit of villagers.The main reasons are that the tourism support industrial structure is single,the ecotourism management system is not perfect,the degree of the ecotourism culture brand construction is low,and the quality of the rural labor force is low.In combination with the relevant basic theories described above,In combination with rural revitalization,livable ecology,civilized local customs,effective governance,and rich life,From the development of ecological tourism products,respectively,Realize the industrial cluster effect;Strengthen the construction of scenic spot facilities,To achieve the village ecological livable area;Agof ecological and cultural resources,Establish a local tourism brand;Give full play to the advantages of "government +" subject governance,Realize multi-subject co-governance;Improve the service capacity of the villagers’ scenic spots,The five aspects to realize the income and gain,Promote the development of ecological tourism in Chishan Lake Wetland Park,Leiguan Town,To achieve sustainable local ecological and economic development,Seek new space for the development of local rural ecotourism.