| The year 2018 marks the 40th anniversary of Chinese reform and open-up policy.Under the leadership of China Communist Party,Chinese economy has achieved historic breakthrough.It is inevitable that the added value derived from tertiary industry would exceed that of the secondary industry in China.Being an important factor of modern service industry,engineering consultancy industry is characterized as knowledge-intensive,cross-disciplinary and cross-specialty;it applies knowledge and experience from modern engineering technology and management science etc.to provide intelligence service for consultancy,management and decision-making on investment and construction of projects.The article intends to have a close look at the competition and development strategies of HQ Engineering Consultancy Company,a typical reflection of Chinese engineering consultancy industry,backgrounding a thriving service economy.The article tries to find the problems,analyze and solve the problems for the company,enable the company with a strategic competition edge,and eventually improve management skills and financial result of the company.Meanwhile,the author hopes that the study result may shed light for private enterprises on solutions of enterprise competition strategy.The article introduces related theories and concepts of strategic management after reviewing large volumes of domestic and overseas documents,cases and latest research result.The article analyzes the internal and external environment of HQ Company by case study,finds out the strength and weakness of HQ Company through strategic management modeling,makes proposals to HQ Company on choosing the proper focused differentiation competitive strategy,and eventually provides HQ with feasible strategic implementation outlets,detailed strategic implementation measures and assurance. |
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