Value Evaluation And Countermeasure Discussion On The Development Of Healthy And Wellness Agricultural Tourism In Cangxi County

Based on the strategic background of "rural revitalization",under the increasingly severe health needs of sub-health,chronic diseases,emotional diseases,aging,empty nesters and old-age care crisis,combined with the rapid development of tourism,health and wellness agricultural tourism has obtained the development opportunity.Under the goal of "China's famous eco-health and wellness tourism city" proposed by guangyuan city,districts and counties actively build and develop on the theme of health and wellness tourism.As the national modern agriculture demonstration area,the national leisure agriculture and rural tourism demonstration county,the national forest park,the Chinese snow pear township,the Chinese red kiwifruit township of cangxi county,guangyuan city,has the foundation to develop the healthy and wellness agricultural tourism.Does the research on healthy and wellness agricultural tourism in cangxi county have development value? Value? How to develop? It is an important basis for the strategic positioning and implementation of integrated development of agriculture and tourism in cangxi county in the future.Therefore,this paper takes healthy and wellness agricultural tourism in cangxi county as the research object,integrates the agricultural advantages with the development of healthy and wellness tourism,discusses the value of the development of healthy and wellness agricultural tourism,and puts forward the development countermeasures and Suggestions of healthy and wellness agricultural tourism.First,theoretical research and current situation analysis.On the basis of summarizing and combing relevant literatures at home and abroad,this paper puts forward the concept of "healthy and wellness agricultural tourism".Based on relevant theories,this paper analyzes the regional policy environment,natural geographical environment,social and economic environment as well as the development status of agriculture and tourism,providing theoretical support and basic situation description for the later evaluation of the development value of healthy and wellness agricultural tourism.Secondly,the value evaluation and application of healthy and wellness agricultural tourism development.Using the analytic hierarchy process(AHP),this paper builds to environmental conditions,resources conditions and market conditions 3 big project layer,11 factors layer and 29 factor of raising agricultural tourism development value evaluation index system.The evaluation index system of healthy and wellness agricultural tourism development value is applied to the evaluation of healthy and wellness agricultural tourism development value in Cangxi County by using fuzzy comprehensive evaluation method,and it is concluded that the value of healthy and wellness agricultural tourism development in Cangxi County is 4.165586 points.According to the evaluation set assignment standard,its development value is better.Third,Countermeasures and Suggestions for the development of healthy and wellness agricultural tourism.Based on the evaluation of the value of healthy and wellness agricultural tourism development in Cangxi County and the analysis of the results,on the principle of effective protection and active development,overall planning and characteristic development,and the unity of market orientation and product orientation,This paper puts forward the development goal of building a "National healthy and wellness Agricultural demonstration County" in Cangxi County,and puts forward the environmental protection of healthy and wellness agricultural tourism and the development of healthy and wellness agricultural tourism industry.The three countermeasures and eleven concrete measures for the development and guarantee of healthy and wellness agricultural tourism are the countermeasures system of "3-11" agricultural tourism development.This paper hopes to broaden the theoretical system of the development value evaluation of the healthy and wellness agricultural tourism.On the other hand,it can protect and publicize the agricultural culture and tourism culture of cangxi county,show the new image of cangxi to the outside world,promote the social and economic development of cangxi county,and realize the coordinated development of the three industries and environmental protection of cangxi county.