The Study On The Profit Model Analysis Of Yonganxing Shared Bicycle And Countermeasure Research

With the rapid development of information technology,our society is changing everyday.More and more new things appear in front of us.Shared bicycles is one of the new things that attract people's attention.Shared bicycle first appeared in Peking University in 2014,and then it became popular in China,making the shared economy receive unprecedented attention.On the one hand,shared bicycles can solve the "last kilometer" problem of people's travel.On the other hand,its environmentally-friendly way of travel makes it popular with the masses,especially young people.However,the sharing bicycle business looks good on the surface,but the internal problems are very serious,a death list of shared bicycles makes people understand the reality.It is worth discussing why a large number of shared bicycle enterprises eventually went bankrupt.This paper mainly analyses the SWOT and profit model of Yonganxing's shared bicycle.The profit model is analyzed one by one from five factors: profit point,profit source,profit object,profit lever and profit barrier.It is found that Yonganxing's shared bicycle has single profit point,weak profit barrier,and its profit point is easily replaced by other enterprises.Problems such as high cost.Finally,on the basis of the analysis of the above problems,it gives the corresponding solutions,such as :Adopting PPP Model,enhancing the core competitiveness of enterprises,expanding profit sources,reducing costs,and finding new markets and differentiation strategies,hoping to help enterprises with the same or similar problems.