Profit Model Analysis Of Shared Bicycle Enterprises In Shared Economy

With the concept of Internet+being widely put forward and applied,the concept of shared economic delivery arises at the historic moment.Shared bicycle,as the most representative model of shared economy,has attracted widespread attention,and even has been praised as one of the "Four New Inventions of China".However,with the rapid development and expansion of the past two years,the development of bicycle enterprises has encountered a serious bottleneck.Whether they can make profits and what risks exist always been the most puzzling problem for enterprises,and it is also an urgent problem for the public to understand.In this paper,through case analysis,literature research and comparative analysis,the main elements of profit model are combined with the relevant financial theory to analyze the profit model of the sharing bicycle enterprise-A company.The elements of profit model are combined with the analysis of financial indicators,and the current operating situation and future profit trend of the enterprise are combined.At the same time,it analyses all kinds of possible risks existing in enterprises.According to the current profits of the enterprise,feasible suggestions will be provided for enterprises and other sharing bicycle enterprises.Through the research and analysis of shared economy and shared bicycle industry,it is found that the realization of economic benefits through shared economy mainly depends on three aspects:sharing goods can reduce the quantity of goods produced,sharing economy can be realized in a relatively short distance,the transformation of consumption mode and consumption concept.As the representative of the shared economy,the profit of the shared travel industry should be led by the users,through the multi-channel operation and development model,and finally form a comprehensive profit model.In this multi-channel and comprehensive profit model,the most important thing is the user and the basic operating platform,which is the key to profit-making.Through the research and analysis of the profit model of A company-the most typical enterprise in the bicycle sharing industry,it is found that there are many kinds of risks in enterprises,especially financial risks.And it is very difficult to achieve profit according to the current profit model.It is necessary to find a suitable profit mode,supplemented by advertising revenue,foreign investment,activity promotion,big data operation,value-added services and other channels to expand their own profit channels,while reducing operation and maintenance costs and expanding.Profit space.At the same time,controlling enterprise risks,especially financial risks,can enhance the profitability of enterprises and achieve long-term sustainable development of enterprises.