The Study On The Optimal Management Strategy Of Shared Bike Of The Ofo Company Based On Value Chain Theory

As a new type of sharing economy,the management strategies of different sharing enterprises have more and more prominent influence on enterprises.After the storm of bicycle sharing gradually subsided,some problems of management strategies of ofo company began to surface,and optimization of management strategies was imperative.This paper takins ofo: companies shared bike as the research object,a large number of experts and scholars both home and abroad related theories of value chain,value chain theory to the value chain of the four main potter development theory to reveal the basic constituent elements,value chain refining summed up three kinds of customer value,the value network,the enterprise value Shared cycling industry value chain analysis tool,and application of customer value,the value network,the enterprise value of the three kinds of analysis tools of ofo: company Shared cycling on customers,network,from three aspects of company management present situation and the existing problems are analyzed,In addition,targeted countermeasures and Suggestions are put forward for ofo's management strategy of bicycle sharing from three aspects of value chain,namely,customer value,network and value,namely,attaching importance to customer value,expanding management network and strengthening company innovation.Based on the actual market demand,this paper USES the scientific value chain theory to analyze the current management situation of ofo company's bicycle sharing,which promotes the optimization of ofo company's bicycle sharing management strategy,and also helps reveal the guiding role of classical management theory on enterprises in the new era economy.