A Study On The Promotion Strategy Of The MICEE Industry To The Level Of Henan Provincial Foreign Direct Investment

Under the circumstances of economic globalization and trade liberalization,convention and exhibition(C&E)has become an important method to facilitate economic and trade exchanges between different countries,reflecting the economic development level and degree of internationalization of a region.After entering the 21 st century,the Chinese MICEE industry has developed rapidly,with the scale expanded continuously,economic benefit kept rising and the level of internationalization promoted dramatically.The MICEE industry,as one of the emerging service sectors,has manifested mighty capacity of economic accumulative and radiant effects,playing a significant role in promoting the development of the national economy and social progress.In recent years,Henan Province has vigorously implemented the opening-up strategy and built an open economic system.Construction of the inner-land for further opening up has turned into the most distinctive characteristic for the development of Henan Province.The MICEE industry of Henan Province has acted as a booster for the inner-land construction,and also,bringing itself an unprecedented opportunity for development.At present,the MICEE industry in Henan has formed a certain scale,the venues were increasingly perfect,the effects of C&E brand cultivation was remarkable,the layout tended to be reasonable,which will provide an effective method for attracting foreign businesses and investment,and at the same time,improving the quality and level of foreign capital absorption.The article is mainly from the view of narrow sense,refers to MICEE as “convention” and “exhibition”,and further conducts research and analysis on this basis.The first part introduces the background of the selected topic,research significance,concept definitions,method,content and framework.The second part combs the relative literatures in the domestic and overseas,introduces related theories of C&E industry.The third part firstly enumerates some of the famous C&E activities in China,which aims to figure out the fact that the optimum development of C&E industry will definitely motivate a higher level of foreign direct investment by using the key indicators of C&E industry.The forth part analyzes and concludes the impetus and problematic factors(including the capacity of holding conventions and exhibitions,the scale and layout of relevant infrastructures,the brand building,cultivation of talents,the improvement of public service system,the openness of a region,etc.)of C&E industry that will influence the FDI of Henan,which is based on the analytical conclusion of the third part,and then taking China(Henan)International Investment & Trade Fair as an example.The fifth part puts forward the measures to improve the level of the development of C&E industry in Henan.The sixth part elaborates the research conclusion,innovative viewpoints and insufficiencies.