Study On The Strategies Of Rural Tourism Products In Hubei Province Under The Background Of Supply-side Structural Reform

For decades after the reform and opening-up policy implemented,the economy of China has been presenting a rapid growth,the national average income is raised,and China has stepped into the ranks of middle-income countries.The developing speed of China's economy has changed from high speed development to medium and high speed,for which we call it the New Normal of economic development.Under the above circumstances,the supply-side structural reform arises at this historic moment.The essence of supply-side structural reform is to coordinate elements like labor,land and capital,among which tourism play valuable roles.It's unsure that tourism can be far ahead just as it developed at the initial stages of reform and opening-up,but we can expect that tourism will be an indispensable part during supply-side structural reform.Furthermore,as the effective supply of tourism cannot meet the growing demands of tourists,the tourism development of China is uneven and inadequate.Supply-side structural reform is the sure way to create a boom in rural tourism industry.It's imperative to improve the rural tourism products,especially at the moment when the rural tourism development is facing problems of low quality,homogeny and inadequate in effective supply.The implementation of supply-side structural reform provides an opportunity to advance rural tourism to improve quality and efficiency.The central topic of this paper is to study the improvement of rural tourism products under the background of supply-side structural reform.Based on the analysis of the characteristics of rural tourism products,this paper firstly has elaborated the necessity of improving rural tourism products under the background of supply-side structural reform and analyzed the current situation of rural tourism products in Hubei Province.Secondly,this paper has made statistical analysis of the data collecting from the questionnaire survey of Hubei Province's rural tourism products,introduced the primal problems existed in rural tourism products,analyzed the causes of these problems,and discussed successful cases in improving rural tourism products under the background of supply-side structural reform as well as learn successful experience.Finally,this paper has put forward strategies of improving rural tourism products under the background of supply-side structural reform so as to provide new ideas for the healthy and sustainable development of Hubei Province's rural tourism.