The Rural Tourism Industry In Sichuan Province Promotes The Structural Reform Of The Agricultural Supply Side

With the development of national economy and the improvement of people's quality of life,tourism has developed to a new stage.As an important branch of tourism,rural tourism has become an important leisure way for urban population to relieve the pressure and slow down the pace of life.As premier Keqiang Li noted in the government work report,China is "welcoming a new era of mass tourism".With the booming development of tourism,rural tourism in China has has gone from small tourism in the past to large tourism in the era of tourism..In 2016,the number of tourists to rural tourism in China reached 1.36 billion.on the average,a person would take a rural tour every year,and the rural tourism revenue reached more than 400 billion.After entering the era of "mass tourism",rural tourism is expected to develop into a new trillion-level industry,which will play a more far-reaching and extensive role in economic growth.According to the speculation of big data,rural tourism will maintain high-speed growth in the next decade,and the tourists of rural tourism is expected to reach 3 billion by 2025.The issue of “agriculture,rural areas and farmers” has always been a matter of high concern to our party and government,Chairman Xi Jinping proposed to implement the strategy of rejuvenating villages in the 19 th National Congress of the Communist Party of China,whose general policy is “Industrial prosperity,ecological livability,rural civilization,effective governance,and a prosperous life”.the development of the rural tourism industry is of positive significance to the revitalization of the rural economy and the solution to the issues of agriculture,rural areas and farmers.Agricultural supply side structural reform is a performance that the supply side structural reform focused on agriculture,which focusing on adjusting agricultural production structure from the supply side and upgrading of the agricultural transformation,agricultural transformation and upgrading.The goal of agricultural supply-side structural reform is to optimize the structure of agricultural industry,promote rural economic growth,and improve farmers' income and quality of life.Rural tourism is a comprehensive industry integrating agriculture and service industry,which is consistent with the agricultural supply-side structural reform in the objectives and purposes.The development of rural tourism is one of the important methods of agricultural supply-side structural reform,and the two have intrinsic compatibility.As the birthplace of rural tourism,Sichuan province has abundant natural resources and cultural resources,which is the advantage of developing country tourism.Based on the analysis of rural tourism and the reform of agricultural supply side in Sichuan province,Analyzing the influencing mechanism of the rural tourism and agricultural supply side structural reform from the agricultural production factors such as labor,land,capital and innovation,how to analyze the rural tourism industry mechanism of structural reforms to boost agricultural supply side;On this basis,choosing France,as the international representative,and Beijing,as the domestic typical make a comparison with Sichuan's rural tourism,concluding the deficiency of rural tourism in Sichuan province and put forward related suggestions.