Research On China Blueberry Product's International Competitiveness

Blueberry is native to North America and has many colors of blue,red and white.The fruit of the artificially cultivated blueberry variety is mainly blue fruit,commonly known as the trade name and blueberry product.Blueberry has a high edible value and medical value,and has been widely praised and gradually become a key development product in the field of fruit cultivation in various countries.The northeastern and southwestern forest areas in China use the abundant advantages of wild blueberry resources to vigorously develop the blueberry industry,and artificially cultivate wild blueberry varieties while collecting wild blueberry fruits.As the main economic product under the forest,bilberry has become a new economic growth point in the forest area.After nearly 40 years of development,China's blueberry industry has become increasingly rich in product types and the trade pattern has undergone profound changes.At present,the quality of blueberry products produced in China is not uniform,the international market share is small,and the product competitiveness is not strong.In particular,some blueberry products produced from wild blueberry are not blocked due to the lack of international certification for product organization.The price of ordinary blueberry products is not fully realized,resulting in waste of resources.Therefore,as an important part of the forest economy,the development of the blueberry industry is of great significance to the forest economy.It increases the export of blueberry products,balances the import and export trade level of blueberry products,and enhances the international competitiveness of blueberry products.At present,domestic and foreign scholars' research on blueberry is concentrated on product processing technology and the development of domestic blueberry industry.The research on the international trade and international competitiveness of blueberry products is rarely involved.Based on this,this paper summarizes the main characteristics of international trade of Chinese blueberry products from the aspects of trade volume,import and export market structure,import and export price,and use the trade competitiveness index,export market share,net export,display comparative advantage index,display competitive comparative advantage index,export price ratio to evaluate the changes in China's blueberry product international competitiveness from 2012 to 2017.Then,based on the index system used in the previous literature and considering the characteristics of the blueberry product,the current export competitiveness evaluation index of the product is selected to construct the evaluation index system of the international competitiveness of the blueberry product,and the principal component analysis method is adopted by SPSS software.Estimating the comprehensive level of international competitiveness of Chilean,American,Dutch,Canadian,Spanish,Chinese blueberry products and three main products,found that in the world blueberry trade market,Chinese blueberry has better basic competitiveness,but its potential competitiveness is poor,the overall strength is poor.Finally,to analyze the main reasons for the poor international competitiveness of Chinese blueberry products in order to promote the sustainable and efficient development of Chinese blueberry trade,promote the optimization and upgrading of the production structure of blueberry products,and promote the blueberry industry transformation and development.