Development Of AR Culture Tourism Product Based On Tourist Experience

Augmented reality technology is a kind of entity information(sound,text,animation,etc.)that can be difficult to experience in a certain space and time in the real world.The way that computer-generated virtual objects are integrated with the real environment can make people directly Perceive and realize a new generation of science and technology that surpasses the realistic sensory experience.In view of the current lack of creative cultural tourism products in the process of tourism product development,single presentation methods,and poor tourism experience,the author believes that augmented reality technology will provide a perfect solution for greatly enhancing tourists' cultural tourism experience.On the basis of using the literature collection method to seriously summarize the achievements of previous generations,based on the theory of tourism experience and the technical characteristics of augmented reality,this article believes that the factors influencing the experience of AR cultural tourism products mainly include sensory interfaces,interaction methods,and functions.Emotional experience and usage scenarios were put forward.Based on the experience of tourists,AR cultural tourism product development should adhere to the principles of visitor orientation,content orientation,truthfulness,dynamic update,and in-depth experience.The cultural guide,cultural participation,and cultural immersion were built The main interactive cultural tourism products of AR,as well as non-interactive AR cultural tourism product systems focusing on cultural displays and cultural interpretations,propose five development strategies:(1)Strengthen the study of cultural basics and deepen the spiritual and cultural connotation;(2)Strengthen the tourism experience research and accurately grasp the tourist demand;(3)Combine the AR tourism product experience elements and optimize the product design;(4)Focus on the tourist experience and continuously optimize the product.Finally,taking the Qingjiang Gallery Scenic Spot of Changyang Tujia Autonomous County as an example,based on the analysis of the basic situation of the scenic spot and the status quo of the development of cultural tourism products,the above methodologies are used to combine the basic characteristics of the visitors of the Qingjiang Gallery Scenic Spot and the cultural perception characteristics of the tourist experience.The analysis of the survey data of the expected preference of AR tourism products,the establishment of the AR cultural tourism product system of Changyang Qingjiang Gallery Scenic Spot,and the development of AR cultural tourism product development strategies of Qingjiang Gallery Scenic Spot:(1)Establishing a professional with a cross-disciplinary background Cultural Tourism Product Design and Development Team;(2)Deepening Tujia Cultural Basic Research;(3)Dynamically Tracking Tourist Experience Requirements;(4)Constructing a Digital Cultural Content Database;(5)Realizing AR Display Effects in Combination with Real Scenes.