Research On Tourism Experience Of Glass Bridge In Zhangjiajie Grand Canyon Based On Web Text Analysis

In order to meet the diversified tourism needs of tourists,many scenic spots are keen to develop tourism products such as glass bridges.At present,the life cycle of such tourism products depends greatly on tourists’ experience,but whether the development of glass bridge tourism products is sustainable and how the quality of tourists’ experience promotes the development of scenic spots deserves further study.This article selects the Zhangjiajie Grand Canyon Glass Bridge as the research object,and grabs tourists’ commentary texts from January 1,2017 to December 18,2018 in websites such as Ctrip,Mafengwo,Qunar,fliggy.With the help of ROST Content Mining 6,the method of content analysis and grounded theory,a tourism experience quality evaluation model is constructed,which is used to analyze tourists’ travel experience.The results show that: 1.The overall satisfaction of visitors in Zhangjiajie Grand Canyon Glass Bridge is not high,and the score of tourism experience quality is 3.73.2.There are differences in tourists’ perception and expectation in the glass bridge scenic spots of Zhangjiajie Grand Canyon.The score of "tourism motivation" in the main category is 4.88,and that of "post-tour evaluation" in the main category is 4.03,with a difference of 0.85.3.The stimulation effect of glass bridge tourism products in Zhangjiajie Grand Canyon is not obvious enough.The weight of the main category of "tourist attractions" is 0.309,which does not match its score of 3.76,indicating that the stimulating signals emitted by glass bridge scenic spots are not enough to stimulate tourists’ advanced sensory experience.4.There are six main reasons affecting the quality of tourist experience: tourism motivation,travel arrangement,tourism environment,tourism attractions,facilities and services,and post-tour evaluation.In view of the problems existing in the development of glass bridge tourism products,we should enhance tourists’ experience by strengthening innovative development of tourist attractions,optimizing scenic infrastructure,and improving the supporting services of scenic spots.The evaluation model of tourism experience quality constructed in this paper has certain theoretical contribution to the study of tourism experience perception and tourism experience quality.It is helpful to optimize and upgrade the facilities,management and services pertinently in the scenic area of Zhangjiajie Grand Canyon,so as to enhance the satisfaction of tourists and enhance the brand influence of Zhangjiajie Grand Canyon Scenic Area.