Study On Visitor Experience Management In Scenic Spots

This article studies the visitor experience management as a part of visitor management.Visitors to the scenic have a high proportion,because the scenic area has always been the main tourist area of travel,and tourists experience in the tourist attractions on the overall travel of tourists have a significant impact.In addition,the tourists are increasingly demanding on the quality of experience,and the proportion of tourists receiving in the scenic area is getting higher and higher.The diversification of tourist types makes the tourists' requirements for the scenic experience also tend to be diversified.In this environment,the implementation of scenic tourist experience management is necessary.The existing research on visitor experience management is mainly divided into two perspectives,experience perspective and management perspective.From the perspective of experience,studies are mainly on the impact of tourists experience factors and tourists experience quality measurement research.From the management point of view,it mainly studies the tourist experience management mode and management methods.This study is from the management point of view,visitors to the scenic tour process as the starting point,the tour process tourists and scenic area relationship is divided into three parts tourist expectations management,tourist site experience management,visitor feedback management.This article focuses on how to improve tourist experience management of these three areas.Chapter I first elaborates the origin of tourists' management activities,the development of tourist experience research and the rise of tourist experience management in scenic area management,and expounds the research background,significance,research contents and methods.Chapter II is a comprehensive review of the definition,content,method and practical application of tourist management,tourism experience and visitor experience management,and draws the theoretical framework of tourist experience management in scenic area.The third part of the theoretical part of the study is the theoretical basis for elaboration.Expectation management is to explain the application of expectation theory,tourist expectation,tourist expectation management and visitor expectation management.The field experience theory involves the theory of tourism field and theater mode.Chapter ? is the research design,the first-hand survey data,according to the previous chapter of the theoretical basis and problems,the questionnaire analysis.Chapter ? is the analysis of the research area and the analysis of the research data.The analysis of the factors is carried out,and the adaptability of each measurement model is tested.The variance analysis is carried out with the age and occupation as the grouping variable.The cross analysis of the channel and the tourist age of the tourists are carried out.The IPA analysis is carried out.Finally,the data analysis results are summarized as follows:(1)Through the use of factor analysis to explore and obtain the four common factors that affect the tourist experience in the scenic area,coincidentally with the four facets in the theater mode,"performance plane","audience plane","actor plane" "Construction site."(2)According to the data analysis,we verify the three-stage management model,tourist expectation management,tourist experience management and tourist feedback management.(3)Divide the four factors that affect the experience of tourists in the live experience into four aspects,and analyze the expectation of visitors and the actual perception of tourists as the basic dimensions to get the difference of tourists'expectation and perception in each dimension.Among them,there are more differences between actor plane and performance plane.According to IPA analysis,the management of scenic spots is not balanced.There are advantages and disadvantages in the four dimensions of performance,actor,place and audience.This requires scenic managers in the management should pay attention to refine management,meticulous service.Chapter ? is to study the conclusions and outlook,draw five main conclusions:(1)It i's helpful for scenic managers to create expectation management,to guide tourists to produce more realistic expectations and to reduce the difference between tourists' expectations and actual perceptions.(2)To guide the management of expectations will help enrich the tourist experience in the area.(3)Site experience management to deepen the tourist experience level.(4)Feedback management effectively improves the scenic tourist experience.(5)In the actual management can use panoramic photography technology to convey more information to tourists scenic spots,so that tourists keep the scenery fresh.The innovation of this study lies in choosing a new entry point,tourist tour process,which is divided into three phases to manage.There are many deficiencies in this study.First,the feedback survey does not use follow-up surveys,but random interviews with tourists surveyed.Second,the research time is more concentrated.Third,data analysis only stays at a more superficial level.