Research On Precision Marketing Of China Ping An Life's Telemarketing Business

This paper with the examples of China ping an life insurance telephone sales business research and analysis in the process of actual operation,the traditional electric pin fits the pattern of the exposed problems and difficulties and bottlenecks,namely the way of subdividing customer single inaccurate product structure can’t meet the needs of the customer diversification,and centered on products rather than take the customer as the center for traditional electric pin modes such as subversion,analyze the necessity and feasibility of the implementation of precision marketing,and then the operation precision marketing model for design innovation and exploring research.By adopting the precision marketing model,we can integrate and sort out the customer information we have,classify customers accurately and effectively,classify different types of customers into several categories,and develop the concept of customer group.And for the same type of customers,the customer portrait and label,and then match targeted products and services intensive farming,build a powerful data analysis platform,through data mining and the use of customer behavior clues node marketing,etc.,the depth of the potential needs of customers,to evaluate the customer’s propensity to buy peace products.Without disturbing customers,trigger sales opportunities,push insurance products suitable for customers at the right time to the right customers,achieve precision marketing and improve customer experience to meet customer needs,and at the same time continue to seize market share.