Research On The Export Competitiveness Of Tourism Services Trade In Beijing

The continuous development of the economy has brought about the rise of people's living standards,and more and more people go to travel.Beijing is the center of China's scientific and technological innovation and international exchanges,with a high GDP,perfect transportation facilities,more than 3,000 years of city-building history,nurturing many scenic spots and historic sites.In 2017,Beijing's tourism exports amounted to 34.637 billion yuan,ranking fourth among all provinces and cities in China.However,by analyzing Beijing's export of tourism service trade in recent years,we can find that the deficit of tourism service trade in Beijing is deepening;among the foreigners who come to Beijing for tourism,they come from fewer countries;and the consumption structure of foreign tourists during their travels in Beijing is also unreasonable.Therefore,it is necessary to study Beijing's tourism export trade and put forward some suggestions for improvement.Firstly,this paper analyses the current situation of Beijing's export of tourism services from the following aspects: the number of inbound tourists,foreign exchange earnings,inbound tourists' market,inbound tourism consumption structure,and the development of tourism-related enterprises.Secondly,calculate the market share of tourism exports and the indicative comparative advantage index to evaluate the competitiveness.Thirdly,makes a theoretical analysis of the tourism affecting factors and establishes an empirical model.The dependent variable is the foreign tourism exchange income.Seven independent variables: the number of tertiary industry practitioners,scenic spots A or above,inbound tourists,civil aviation passenger traffic,star hotels,travel agents and infrastructure investment.Regression analysis is made using the time series data from 2001 to 2017.The regression results show that the number of scenic spots A and above in Beijing,the number of inbound tourists,the number of travel agents and the investment in infrastructure have significant effects on the foreign exchange earnings of tourism in Beijing,and all of them are positively correlated.Based on the above analysis,this paper puts suggestions.Macroscopic level: improve human resources policy;the government set up a publicity and promotion platform;strengthen the construction of transportation system;improve infrastructure construction.At the micro level: strengthen the integration of tourist attractions and culture and commerce;improve the internal management system of enterprises;use the Internet to innovate business methods.